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BECulture5 days ago

Starbucks is closing stores in South Korea earlier for a lesson on sensitive history following a controversial campaign

Starbucks launched a 'Tank Day' campaign in South Korea last month to promote reusable tumblers. The campaign was launched on May 18, which marks the anniversary of the Gwangju Uprising, a sensitive event in modern South Korean history where hundreds of civilians were killed during a military crackdown.

Starbucks lanceerde vorige maand een 'Tank Day'-campagne  in Zuid-Korea. De slogan moest promotie maken voor de 'tumbler'-bekers, de herbruikbare drinkbeker die je voor zowel warme als koude dranken kan gebruiken.

Veel Koreanen begrepen de slogan vooral als een verwijzing naar het bloedbad van Gwangju. Zo werd de campagne gelanceerd op 18 mei, de dag dat in Gwangju een pro-democratisch protest van de toenmalige hard neergeslagen werd door het leger met militairen, tanks en helikopters.

Honderden burgers kwamen toen om het leven. Het is een van de meest gevoelige momenten in de moderne Zuid-Koreaanse geschiedenis.

Read the full article at VRT NWS →

2 reports

De StandaardIndependentCenter5 days ago
All Starbucks employees in South Korea are getting compulsory history lessons after the debacle with Tank Day advertising

All employees at Starbucks locations in South Korea are required to attend mandatory history lessons following a controversy involving a promotional campaign known as 'Tank Day.'

Bias read (Center): The article reports on a corporate policy change in response to a marketing controversy without taking a stance on the historical content or the political implications of the training. It presents the situation factually.

VRT NWSState / PublicCenter6 days ago
Starbucks is closing stores in South Korea earlier for a lesson on sensitive history following a controversial campaign

Starbucks launched a 'Tank Day' campaign in South Korea last month to promote reusable tumblers. The campaign was launched on May 18, which marks the anniversary of the Gwangju Uprising, a sensitive event in modern South Korean history where hundreds of civilians were killed during a military crackdown.

Bias read (Center): The article presents factual information about the Starbucks campaign and its timing relative to the Gwangju Uprising without overtly favoring any political perspective. It explains the potential misinterpretation of the campaign by Koreans but does not take a stance on whether the campaign was ill-