A 21 st -century mom who wants to emulate the Proverbs 31 woman may not have a household of servants to help shoulder the countless tasks of daily life, but she does have modern conveniences that ladies of the Old Testament could never have conceived — dishwashers, robot vacuums, drive-thru pharmacies, and meal kit delivery services like HelloFresh.
As a busy mom who wants to make sure my kids are eating healthy meals at home but also wants time to write articles like this one, my family has subscribed to HelloFresh as our food delivery service on and off for nearly 10 years. We have especially come to rely on it to get dinner on the table as I’ve been undergoing cancer treatments for the last year and a half.
But at the start of Pride month, HelloFresh added an unpleasant assignment to my already overloaded schedule — find a new meal delivery service that doesn’t come with a side of anal penetration jokes.
On June 5, in honor of homosexuality, transgenderism, and the rest of the sexual predilections represented in the rainbow flag, the company posted on Instagram, “We know eating isn’t always a top priority this month. We respect that. But for those of you who are … prepping … we have an extensive lineup of high-fiber recipes available. Happy Pride.”
For those not initiated into the sexual practices of gay men, let me help decipher what “prepping” means. HelloFresh is saying that their product is useful for clearing out the rectum of feces in preparation for sodomy. Yes, that’s what it means.
To a certain extent, conservatives, Christians, and others who adhere to a natural-law understanding of sex (that male and female bodies are biologically complementary and ordered toward procreation, while sex between biologically incompatible bodies is fundamentally disordered) can be grateful to HelloFresh for saying out loud what so much “love is love” Pride propaganda tries to obscure — the actual nature of the act being celebrated.
HelloFresh’s post tears away the gauzy veil the LGBTQ movement has long draped over itself with G-rated images of wholesome-looking men in respectable sweater vests holding hands on the beach. It reminds us that the sexual relationships being applauded bear no resemblance to the union of a husband and wife.
If there was any doubt about the joke’s intended meaning, HelloFresh’s social media team quickly removed it, leaning in and doubling down in further responses.
Grindr, the dating app that gay men famously use to source immediate and often anonymous sex, predictably cheered the post, prompting HelloFresh to reply “we’re feeling a little XTRA this month,” with a hand-over-mouth emoji, a play on the term X-rated. When another respondent wanted in on the indecent joke, saying, “I wHOLE-heartedly thank you” (get it, HOLE?), HelloFresh quipped, “thank you from the BOTTOM of our hearts.” Lest this subtlety be lost on anyone, they then announced that they are offering a special Pride discount code throughout June — “BOTTOMSUP.”
It’s worth pausing to remember what product HelloFresh is selling here. Food . It’s hard to imagine the marketing meeting that concluded the best way to entice customers to buy their food was to tie it to mental images of toilets, human waste, and anal sex. Industry veterans like Duncan Owen, an alum of Havas Media Group and current insight head at Craft Media London, expressed revulsion , pointedly asking, “Good Lord, HelloFresh, what were you thinking? This is disgusting.”
The post was so offensive, even some gay influencers objected , with Blaine LaBron, known as the “Common Sense Gay,” calling it “demeaning,” “grotesque,” and “disgusting.”
Since the post, many customers have shared their intentions to cancel their subscriptions and look elsewhere for their meal delivery needs, and it raises the question of whether HelloFresh is about to join Target, Bud Light, and other brands who suffered significant revenue loss as a result of the LGBTQ virtue-signaling. Especially given that public mood on the issue seems to have shifted dramatically in recent years.
Along with the anecdotal data of Target and other retailers significantly scaling back their Pride promotion in the last couple of years (Target no longer carries Pride merchandise for children, for instance), polling appears to show Americans tiring of the lobbying.
A recent Gallup poll found that Republican support for gay marriage is down 18 points since 2022, going from 55% approval to only 37%, a remarkably short span of time for so precipitous a drop. Independents, too, are souring on same-sex unions, with their support plummeting six points. Overall, the number of Americans who favor gay marriage is now at 65%, the lowest point since 2019.
There’s plenty of debate to be had over why Pride is losing its appeal with the American public. Some have argued that the movement overplayed its hand when it began targeting children. Maybe the moms who make purchasing decisions no longer found slogans like “love wins”…
Read the full article at The Daily Wire →
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