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JapanEconomy6 days ago

Vietnam's new rich rethink wealth as advisers target a nascent market

Vietnam's wealthy individuals are diversifying their investments beyond traditional options like gold and property, even amid capital controls and skepticism. Financial advisors are targeting this emerging market as wealth transitions to the next generation.

Vietnam’s wealthy are spreading assets across a wider range of investments. (Illustration by Hiroko Aida)

ASEAN Money

As fortunes pass to heirs, investors move beyond gold and property despite capital controls and distrust

LIEN HOANG

June 16, 2026 06:00 JST

Read the full article at Nikkei Asia →

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Nikkei AsiaIndependent🔒Center
Vietnam's new rich rethink wealth as advisers target a nascent market

Vietnam's wealthy individuals are diversifying their investments beyond traditional options like gold and property, even amid capital controls and skepticism. Financial advisors are targeting this emerging market as wealth transitions to the next generation.

Bias read (Center): The article discusses economic trends among Vietnam's wealthy without taking a stance on political issues. It focuses on financial behavior and market opportunities rather than policy or ideology.