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Mivo’s new app takes a mindful approach to managing screen time

Mivo Scrolling is a new app designed to help users manage their screen time through a mindful, non-shaming approach. Unlike traditional screen time apps that enforce strict limits or block apps, Mivo allows users to set customizable time limits for specific platforms and encourages reflection on their reasons for using social media. The app promotes intentional use of technology and aligns with the slowtech movement.

Doomscrolling on social media is a very common problem and can feel like an endless loop of constantly losing track of time. Instead of tackling this issue with strict limits, a new mindful screen time app called Mivo Scrolling is trying to shake things up.

Launched last month, Mivo doesn’t look super different from other screen time apps. It tracks screen time, usage patterns, and provides insights into daily habits. However, Mivo believes what sets its app apart is its no-shaming approach. The idea that users should be more intentional about their time online has also been fueling the slowtech movement, as of late, which is focused on rethinking our relationship with technology.

Rather than outright blocking certain apps, users can set customizable time limits for how long they wish to scroll on specific platforms. For instance, users can schedule two daily scroll sessions, allocating one-hour windows during which they select the apps they want to focus on. When it’s time to take a break, a friendly reminder pops up, nudging them to think about why they’re scrolling right then. Is it out of boredom, looking for a distraction, or genuinely trying to relax?

Image Credits: Screenshot of Mivo Scrolling app

Notably, unlike other apps that might just try to pull you away from your phone, Mivo lets the user decide if they want to continue, encouraging users to become more aware of how and why they’re using it instead.

“Most screen time tools try to restrict people after the habit is already happening,” Pranshu Raithatha, creator of Mivo Scrolling, told TechCrunch. “Mivo adds a small reflection moment right when someone opens a social app, so they can pause and ask why they’re opening it before falling into an automatic scroll.”

Additionally, users can set regular pauses every two, three, or five minutes, encouraging intermittent check-ins that help maintain awareness of their scrolling habits. Plus, after the scrolling session, Mivo asks the user if they feel like the time was well spent or if they just got lost in the scroll, aiming to help users build a healthier relationship with their phone.

Mivo also includes a widget that users can install on their home screen to display daily scroll time and be reminded of when the next scheduled scroll session is.

Mivo Scrolling is currently available for free on the App Store .

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Lauren covers media, streaming, apps and platforms at TechCrunch.

You can contact or verify outreach from Lauren by emailing laurenf.techcrunch@gmail.com or via encrypted message at laurenforris22.25 on Signal.

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TechCrunchParty-alignedCenter3 days ago
Mivo’s new app takes a mindful approach to managing screen time

Mivo Scrolling is a new app designed to help users manage their screen time through a mindful, non-shaming approach. Unlike traditional screen time apps that enforce strict limits or block apps, Mivo allows users to set customizable time limits for specific platforms and encourages reflection on their reasons for using social media. The app promotes intentional use of technology and aligns with the slowtech movement.

Bias read (Center): The article presents information about a new app without taking a stance on any political issue. It focuses on the features and philosophy of the app, emphasizing its non-shaming and mindful approach to screen time management. There is no evident ideological framing or bias in the content.