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IDEnvironment9 days ago

Indonesia intensifies ASRI campaign to boost environmental awareness

Indonesia's Environment Ministry is expanding the ASRI national campaign to increase public awareness of environmental issues, particularly in preparation for World Environment Day 2026. The campaign promotes safe, healthy, clean, and beautiful environments and encourages waste sorting, cross-sector collaboration, and improved public space management.

Jakarta (ANTARA) - The Environment Ministry is stepping up the rollout of the Indonesia ASRI national campaign simultaneously across regions to raise public awareness in commemoration of World Environment Day 2026.

Acting Deputy for Waste and Hazardous and Toxic Material Management Laksmi Widyajayanti said the ministry regards the campaign as a strategic instrument to rally more people behind environmental protection, beginning with individual waste sorting.

“We are also encouraging cross-sector collaboration while reinforcing Indonesia’s commitment through global forums,” she noted in a statement on Friday.

Laksmi explained that ASRI stands for aman (safe), sehat (healthy), resik (clean), and indah (beautiful), embodying a nationwide movement that underscores the need for governors, district heads, and mayors to involve stakeholders in formulating regional policies aimed at supporting sustainability action.

Elaborating further, she noted that the campaign emphasizes environmental safety, risk mitigation, and public space order while promoting efforts to improve public health.

She added that the initiative also aims to encourage proper waste management to enhance cleanliness, with equal attention to fostering aesthetic and comfortable public spaces.

“Among the primary targets we are aiming for is comprehensive waste management, a mandate set out in the National Medium-Term Development Plan (RPJMN),” Laksmi remarked.

Citing ministry data, she pointed out that Indonesia generates up to 51 million tonnes of waste annually, with 74 percent not processed optimally and piling up in open dumping sites.

She warned that unsorted waste accumulation could trigger environmental emergencies due to methane emissions, a greenhouse gas around 30 times more potent than carbon dioxide, increasing hydrometeorological disaster risks in coastal areas.

“We also have priority programs intended to achieve the target of processing 100 percent of waste by 2029 as mandated by the RPJMN,” she added.

She went on to say that under President Prabowo Subianto’s directive, the government is also strengthening environmental protection measures to address climate change and pollution affecting water, air, and soil.

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Translator: M. Riezko, Tegar Nurfitra Editor: Azis Kurmala Copyright © ANTARA 2026

Read the full article at Antara News
Source document: Environment Ministry Statement

1 reports

Antara NewsState / PublicCenter9 days ago
Indonesia intensifies ASRI campaign to boost environmental awareness

Indonesia's Environment Ministry is expanding the ASRI national campaign to increase public awareness of environmental issues, particularly in preparation for World Environment Day 2026. The campaign promotes safe, healthy, clean, and beautiful environments and encourages waste sorting, cross-sector collaboration, and improved public space management.

Bias read (Center): The article presents an official government initiative without overtly biased language or selective sourcing. It focuses on policy implementation and public engagement rather than taking a stance on contentious political issues.

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  • government Environment Ministry Statement

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  • governmentEnvironment Ministry Statement