A scandal has erupted over covert NATO conferences with the Western entertainment industry. Leaked documents reviewed by The Grayzone show how NATO has sought to infiltrate film and TV for decades, with UK intel operatives taking the lead.
On May 3, The Guardian revealed that NATO has held a series of secret meetings with film directors, screenwriters and TV producers in cities from Paris to Los Angeles. The disclosure suggests NATO is seeking to employ the entertainment industry in its propaganda operations as a European war looms.
To date, NATO’s “conversations” with scriptwriters have reportedly “inspired, at least in part” three separate unstated projects, which are already in development. At a forthcoming London summit, NATO operatives are set to meet with screenwriters tied to the Writers’ Guild of Great Britain (WGGB). In email correspondence, the union told its members the event will focus on the “evolving security situation in Europe and beyond.”
Organizers claim NATO was “built on the belief that cooperation and compromise, the nurturing of friendships and alliances, is the way forward.” The alliance is actively seeking to influence film and TV projects extolling this mantra, stating, “even if something so simple as that message finds its way into a future story,” as a result of the meeting, “that will be enough.”
But collusion between NATO and the entertainment industry has a well-established history. Over recent decades, NATO has covertly sought to employ film and television creatives as psychological operations specialists, while influencing popular culture. A core driver of this push has been Chris Donnelly , a veteran British Ministry of Defence and military intelligence operative, who led alliance expansion into Central and Eastern Europe during the 1990s.
Donnelly later developed the Integrity Initiative to cultivate support for conflict with Russia through covert networks of influential pro-war pundits and operatives. Hidden behind a seemingly legitimate think tank called the Institute for Statecraft, the Integrity Initiative only became known to the public after independent outlets like The Grayzone reported on leaked emails from Donnelly revealing its existence.
In leaked documents discussing NATO expansion, Donnelly stated, “What I needed in the 1990s and did not have” was a major international public relations firm to “scale up successful activities to have real impact,” and achieve “essential behavioural change” in audiences. To address the problem, he proposed “advertising campaigns on TV promoting change, a TV soap opera looking at the problem of corruption” and other innocent-seeming cultural products aimed at enhancing NATO control.
Donnelly expanded NATO – often against significant public opposition – in the former Soviet Union, Warsaw Pact and Yugoslavia by penetrating target countries’ governments, militaries and even religious institutions. This ensured a NATO-friendly lobby on the streets, and throughout corridors of power, across the region. This experience was fundamental to Donnelly’s founding of now-defunct ‘charity’ the Institute for Statecraft. Through its subsidiary Integrity Initiative , the Institute constructed clandestine nexuses of journalists, academics, and military and intelligence operatives throughout the Western world, known as “clusters”.
These networks could be mobilized to spread pro-NATO propaganda, and encourage public and state-level antagonism towards Russia. Integrity Initiative played a not insubstantial role in laying the Ukraine proxy war’s foundations. An essay published on the Institute’s website in July 2014 by MI6-connected academic Victor Madeira openly laid out this objective, declaring “economic boycott, breach of diplomatic relations” and “propaganda and counter-propaganda” could produce “armed conflict of the old-fashioned sort” with Moscow, “that Great Britain and the West could win.”
In a leaked Institute file, Madeira discusses precisely the kind of “propaganda and counter-propaganda” he meant. “We’ll need to go beyond old-style military ‘romps’ and get entertainment ‘outputs’ that draw out the nature of 21st-century conflict: diffuse, across society, without clear boundaries at times,” he wrote. “That’s the real fight we’re fighting; we can more than hold our own on the military side of things.”
Popular TV show ‘McMafia’ influenced by British intelligence
In February 2018, a veteran writer on US state cultural policy and public diplomacy named Martha Bayles emailed Donnelly to pitch a “multi-episode, multi-season dramatic television series” about Russia in the 1990s. Bayles pointed to a US-UK co-production called McMafia as an example of the “commercial and cultural dominance” of long-form TV with “an avid following among young and old alike.” The widely-watched program drew on former BBC World Service reporter Misha Glenny’s 2008 non-fiction book of the same name.
Bayles believed the “hefty appetite out there for ‘per…
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