This is a charity event to help the sun.

In July 2026, Lidl Slovenia launched its annual charitable campaign called Pomežik Soncu, which supports children from socially vulnerable families and those with special needs by providing them with carefree summer holidays. This initiative, organized by the Association of Friends of Youth of Slovenia (ZPMS), runs from July 1st to August 31st and encourages customers to contribute through purchases of specific product lines and SMS donations. The campaign has been ongoing since 1999 and has become one of the most recognizable symbols of solidarity in Slovenia. The campaign allows shoppers to support the cause by purchasing products under the brands Lupilu and Cien Kids, which are primarily aimed at the care of young children. For each purchase made during the campaign period, a portion of the proceeds goes directly into a fund designed to provide these children with summer stays. In addition to shopping, individuals can also make contributions via SMS using the keywords POMEZIK5 or POMEZIK10 sent to the number 1919. These efforts aim to ensure that all children, regardless of their circumstances or needs, have the opportunity to experience a carefree summer break. Over the years, Lidl Slovenia has partnered with ZPMS on this initiative, contributing significantly to the funding of over 2,500 carefree summer days for children. According to ZPMS General Secretary Breda Krašna, the organization believes that every child deserves the chance to enjoy a summer holiday without worry, and such partnerships help create inclusive spaces where children feel accepted and included. She emphasized that collaborations like this demonstrate how joint efforts can lead to a more inclusive society. Lidl Slovenia's involvement in the Pomežik Soncu campaign reflects its broader commitment to addressing societal challenges and supporting community initiatives. The company regularly engages in various charitable activities throughout the year, often focusing on issues that might otherwise remain overlooked. Last year alone, Lidl supported more than 80 organizations across Slovenia, with total donations exceeding two million euros. Among the notable projects include the annual Deluxe donation, the Collecting Plastic Bottles campaign, support for Pink October, and invitations for organizations to apply for donation funds each spring. The Pomežik Soncu campaign specifically targets children who require additional support during their summer breaks. This includes those from families facing financial difficulties as well as children with special needs who may need assistance from caregivers during their time away. By offering these children the chance to participate in structured summer programs, the campaign helps reduce the stress and uncertainty that often accompany difficult living conditions. Lana Jugo, Head of Corporate Social Responsibility at Lidl Slovenia and Croatia, highlighted the importance of customer participation in creating positive stories through their purchases. She noted that choosing products like Lupilu and Cien Kids not only ensures high-quality care for young children but also directly contributes to better summer experiences for those in need. This approach underscores Lidl’s belief that consumer choices can have a broader social impact beyond personal benefit. As the campaign continues through the end of August, both Lidl Slovenia and ZPMS anticipate continued public engagement and support. They hope that the combined efforts of shoppers and donors will further expand the reach of the program, ensuring even more children can enjoy a meaningful and memorable summer break. Future plans may involve expanding the scope of the initiative or increasing awareness about the importance of supporting vulnerable groups within the community.