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Polish firm Oshee, which specialises in sports drinks and energy bars, has signed a new agreement with La Liga, the top flight of Spanish men’s football, to extend and expand their partnership.
The agreement will now include promoting Oshee within Spain itself, where the company – which has grown rapidly in Poland and already operates in over 50 other markets – is planning to begin selling its products.
OSHEE oficjalnym partnerem @LaLiga w Hiszpanii 🇪🇸
Dziś w Madrycie podpisaliśmy umowę rozszerzającą nasze globalne partnerstwo z LALIGA na rynek hiszpański. Tym samym jesteśmy jedyną polską firmą współpracującą z jedną z pięciu najlepszych lig piłkarskich świata ⚽ #OSHEE #LALIGA pic.twitter.com/YgG4CBXEqC
— OSHEE (@OSHEE_OFFICIAL) June 9, 2026
Oshee, which was founded in 2008 and is based in Kraków, first became an official partner of La Liga in 2023. Initially, however, the deal focused on the Polish market, where some of the league’s stars, such as Barcelona’s Lamine Yamal and Real Madrid’s Kylian Mbappé, appeared on Oshee products.
But as Oshee’s international ambitions have expanded, so has its partnership with La Liga. In January, it was announced that the brand would become an official partner of La Liga in 43 European markets.
That arrangement did not, however, include Spain itself. But a new deal signed this week will also see Oshee’s branding appear in La Liga’s home country, including on billboards at matches and during television broadcasts. Their partnership has also been extended until the end of the 2027/28 season.
The deal is part of a push by the Polish firm into the Spanish market, where it will introduce its range of drinks – which are fortified with electrolytes and vitamins – and protein bars.
“ As a brand from Poland, but built with global ambition… Spain is the natural next step in Oshee’s international development,” said the head of the firm’s Iberian operations, Jacek Łowigus.
La Liga’s executive director, Jorge de la Vega, welcomed the new agreement as “a significant step in our already well-established international relationship” and hailed Oshee’s “clear international ambitions and strong commitment to sport”.
OSHEE oficjalnym partnerem LALIGA! 🔝 Rozmowa z Dominikiem Dolińskim, co-founderem OSHEE WORLD! 🎙️ #współpracareklamowa pic.twitter.com/efrnXKy7SI
— CANAL+ SPORT (@CANALPLUS_SPORT) June 9, 2026
In February this year, London-based private equity firm MidEuropa Partners announced that it had acquired a “significant minority stake” in Oshee. However, the firm’s founders, Dariusz Gałęzewski and Dominik Doliński, are maintaining their majority shareholding and continuing to run the company.
The following month, Gałęzewski told news website XYZ that Oshee, which reported revenue of just over 750 million zloty (€177 million) in 2025, is “aiming for a place in the global top three” among brands offering so-called “functional products”, such as Gatorade, Celsius and Vitamin Water.
The firm has a long history of associating itself with sport in its home market. From 2018 to 2022, it sponsored the Polish national football team. Its brand ambassadors have included star striker Robert Lewandowski, who has just left Barcelona after four goal-filled years, and six-time tennis Grand Slam winner Iga Świątek.
Spanish football club Atlético Madrid has announced Polish delivery giant InPost as one of its new sponsors.
The deal marks the latest step in the firm's international expansion and will see its famous parcel lockers installed at the Metropolitano stadium https://t.co/dHuef8Codg
— Notes from Poland 🇵🇱 (@notesfrompoland) August 13, 2024
Earlier this month, Oshee also stepped in to help previously little-known Polish tennis player Maja Chwalińska as she made an incredible run to the final of the French Open.
Chwalińska, who arrived at Roland Garros ranked 114th in the world and having had to go through a qualifying contest, had only booked accommodation in Paris for the initial stages of the tournament, having previously only once got past even the first round of a Grand Slam.
After her unexpected progress into the fourth round, Chwalińska expressed concern over finding further accommodation, prompting Oshee to make a booking for her. The player eventually made it all the way to the final, where she lost to Russian Mirra Andreeva.
Piękny gest firmy OSHEE w stronę Mai Chwalińskiej 🤗
💬 "„Ktoś poleci nocleg w Paryżu?” Say no more 👀 My nie polecamy. My rezerwujemy ‼️ Gratulacje i powodzenia dalej – Maja, skup się na grze, resztą zajmiemy się my – także tym, żeby Twoi bliscy mogli być obok. Hydrate Your… pic.twitter.com/WjKRJmNUyU
— Z kortu – informacje tenisowe (@z_kortu) May 30…
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