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AustraliaEconomy10 days ago

Not just call centres: The skilled Australian jobs now moving offshore

Several Australian companies, including Woolworths, Telstra, NAB, and Officeworks, are expanding their offshore workforces to reduce costs, access skilled labor, and improve efficiency. These moves come amid increased competition from international players and involve shifts in roles such as finance, human resources, and IT. Some jobs are being moved to locations like India and the Philippines, while others are being automated.

In brief

A number of businesses have in recent months announced expansions of skilled workforces abroad.

Experts say the Australian workforce is unable to offer specialised talent at the same scale as some Asian markets.

From banks to retailers, a growing number of Australian businesses are expanding offshore workforces as they seek to cut costs, access skilled workers and adapt to a changing global business environment.

This week, Woolworths announced it was offshoring some jobs to Asia in a bid to "remain competitive with the rapid expansion of international players in the market" by "removing complexity, increasing productivity and driving efficiency across our business".

SBS News understands corporate jobs across finance, human resources and IT would be affected, but Woolworths has not confirmed how many of its nearly 10,000 corporate employees would be impacted by the decision.

It follows a string of announcements in recent months from companies shifting some operations abroad, including Telstra, National Australia Bank (NAB) and Officeworks.

Last month, Officeworks said it would offshore a small portion of its support office jobs to Bengaluru, India, and move customer service work to Manila in the Philippines, reportedly telling staff it would also start using more artificial intelligence (AI) and automation to tighten efficiencies.

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Earlier this year, Telstra announced it would cut more than 200 jobs and move work to a team in India.

A spokesperson for the telco's joint venture with technology consultancy Accenture said the changes would allow the business to "use Accenture’s global capabilities, advanced AI expertise and specialist hub in India" to deliver its data and AI strategy more quickly.

Drivers behind the shift

Helena Li, a senior lecturer at the University of Technology Sydney Business School, said while businesses have long moved functions such as call centres offshore to reduce costs, more recent decisions reflect the growth of highly-educated workforces in emerging Asian economies.

She said these countries have invested heavily in education and workforce development, creating a deep supply of workers with the skills businesses need.

"There is an oversupply of skilled workers in the emerging economies, so they are very good at very low cost," she said.

Vikas Kumar, a professor of international business at the University of Sydney, said the trend was different to traditional offshoring.

He pointed to a shift in higher-level positions moving abroad, using the analogy that the "corporate brain" of Australian companies is now being globalised.

"This is way more important than, say, the globalisation of the limbs or the hands, which used to happen, say, 20 or 25 years ago."

Kumar argued that while cost remains a factor, the primary driver is increasingly access to skills and capability.

Companies are establishing offshore hubs in locations such as Bengaluru because they can access specialised talent at scale, particularly in areas like technology and AI.

He noted that many firms are not outsourcing these functions to third-party providers, but are instead creating and owning their own offshore operations.

"So this is clearly a long-term strategy, and not just a temporary one," he said.

Offshore hubs

Bengaluru, one of India's leading technology hubs, is home to thousands of employees working for Australian companies.

It's a region sometimes described as the Silicon Valley of India, hosting major multinational companies, engineering institutions and a thriving technology startup sector.

Several major Australian businesses have outposts there.

Commonwealth Bank employs more than 6,500 staff there, while ANZ employs 9,000 in Bengaluru and 2,000 in Manila, making up around 28 per cent of its workforce, according to the Australian Financial Review.

An Officeworks spokesperson said some activities currently performed by an Australian support office would transition to a "new global centre" in Bengaluru.

However, they noted the majority of the Officeworks team would continue to be based in Australia and it would continue to create more jobs in Australian communities.

A Woolworths spokesperson said the business expected to create approximately 2,500 new roles in the year ahead across new Australia and New Zealand stores, and it has operated teams throughout Asia for many years.

The Philippines and Vietnam are also hubs for offshore customer service functions. China, too, represents a deep talent pool, though Kumar said that varied levels of English proficiency can make it harder for businesses to operate in that market.

NAB employs roughly 2,000 workers in Vietnam's Hanoi and Ho Chi Minh City at its "global innovation centres", according to its website, in addition to thousands of employees in the Indian cities of Bengaluru and Gurugram.

Those o…

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Source document: Woolworths announcement

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SBS NewsState / PublicCenter10 days ago
Not just call centres: The skilled Australian jobs now moving offshore

Several Australian companies, including Woolworths, Telstra, NAB, and Officeworks, are expanding their offshore workforces to reduce costs, access skilled labor, and improve efficiency. These moves come amid increased competition from international players and involve shifts in roles such as finance, human resources, and IT. Some jobs are being moved to locations like India and the Philippines, while others are being automated.

Bias read (Center): The article presents factual information about corporate decisions to offshore jobs without overtly favoring any political perspective. It includes quotes from companies and mentions economic motivations such as cost reduction and competitiveness, without editorializing or emphasizing one side over.

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