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SGTechnology5 days ago

Meta's Threads reaches 500 million monthly users, rolls out new features

Meta Platforms announced that its social media app Threads has reached 500 million monthly active users, nearly three years after its launch. The company introduced new features including 'Your Algo,' which allows users to customize their feed content privately, and expanded its Communities feature to enhance user engagement. These updates aim to strengthen Threads' position in the competitive digital advertising market.

June 16 : Meta Platforms said on Tuesday its Threads app had reached 500 million monthly active users, nearly three years after the social network platform was launched as a competitor to Elon Musk's X.

The social media company also announced new customization and community features on the platform.

Here are some details:

• Threads is rolling out "Your Algo", a feature that lets users privately control the content they see in their feeds. It is available in the United States, Canada, the UK, Australia and New Zealand.

• Meta is expanding its Communities feature, allowing users to discover and participate in topic-focused groups more easily.

• The company said communities have become a major driver of engagement on Threads. Meta is adding a dedicated Communities hub and new discovery tools designed to help users find conversations centered on specific interests.

• The milestone comes as Meta continues to expand Threads' advertising business, putting the platform in more direct competition with X for digital advertising dollars.

• Meta launched Threads in July, 2023.

Read the full article at Channel NewsAsia (CNA) →
Source document: Meta Platforms

1 reports

Channel NewsAsia (CNA)Party-alignedCenter5 days ago
Meta's Threads reaches 500 million monthly users, rolls out new features

Meta Platforms announced that its social media app Threads has reached 500 million monthly active users, nearly three years after its launch. The company introduced new features including 'Your Algo,' which allows users to customize their feed content privately, and expanded its Communities feature to enhance user engagement. These updates aim to strengthen Threads' position in the competitive digital advertising market.

Bias read (Center): The article provides factual information about Meta's Threads app, focusing on user growth and new features without any apparent ideological framing or biased language. There is no mention of political implications, controversy, or partisan perspectives.

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  • organisation Meta Platforms

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  • organisationMeta Platforms