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KREconomy4 days ago

Foreign shoppers fuel Musinsa Seongsu's early success

Musinsa Megastore Seongsu, which opened in April, achieved cumulative sales of over 7 billion won within its first 50 days. More than 40% of these sales came from foreign customers. In late May and early June, overseas buyers accounted for up to 66% of daily purchases. Sales on Musinsa's global e-commerce platform increased by 81% compared to the previous year during this time, alongside a near doubling of new user registrations. The company is implementing strategies such as on-site registration incentives, passport-based rewards, and multilingual product information to integrate offline and

Musinsa Megastore Seongsu (Musinsa)

The Musinsa Megastore Seongsu, which opened in April, surpassed 7 billion won ($4.6 million) in cumulative sales within its first 50 days. Purchases by foreign customers accounted for more than 3 billion won, or over 40 percent of total sales.

The share of foreign shoppers has continued to rise. Between June 7 and June 13, overseas customers accounted for an average of 56 percent of purchases, peaking at 66 percent on June 9, underscoring the store's growing appeal among international visitors.

The offline momentum is also translating into online growth. During the same period, sales at Musinsa Global, the company's international e-commerce platform, rose 81 percent from a year earlier, while new member registrations nearly doubled.

To strengthen the connection between its offline and online channels, Musinsa has launched campaigns aimed at converting store visitors into platform users. The company offers welcome gifts to new members who sign up on-site, along with additional benefits for customers presenting valid passports. QR codes attached to products also provide translated reviews and product information for overseas shoppers.

Beauty products have been particularly popular among foreign customers, according to sales data. Musinsa attributed the demand to experiential features unique to the megastore, including a fashion-and-beauty collaboration zone and AR-powered beauty and lens-fitting devices.

A customer participates in a welcome gift event at Musinsa Megastore Seongsu. (Musinsa)

stlee0329@heraldcorp.com

Read the full article at The Korea Herald →

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The Korea HeraldIndependentCenter4 days ago
Foreign shoppers fuel Musinsa Seongsu's early success

Musinsa Megastore Seongsu, which opened in April, achieved cumulative sales of over 7 billion won within its first 50 days. More than 40% of these sales came from foreign customers. In late May and early June, overseas buyers accounted for up to 66% of daily purchases. Sales on Musinsa's global e-commerce platform increased by 81% compared to the previous year during this time, alongside a near doubling of new user registrations. The company is implementing strategies such as on-site registration incentives, passport-based rewards, and multilingual product information to integrate offline and

Bias read (Center): The article provides factual economic performance metrics without overtly positive or negative commentary. It focuses on business operations, customer demographics, and marketing strategies, avoiding any political or ideological framing.