Brooklyn Beckham showed once again that anything his family does he can try and do better, as he rivalled his father David's ice cream adverts in a new video.
The Beckhams are still in the midst of a bitter fallout and Brooklyn has most recently been accused of selling his family out for a six-figure sum following the release of his two-part DoorDash commercial.
Now, the budding chef, 27, has shared a clip plugging his hot sauce brand Cloud23 in a collaborative video with Chef Yamamoto, where they paired it with corn flavoured ice cream.
Brooklyn declared he was a 'massive fan' of the sweet treat, similarly to his dad who has previously worked with Ninja to promote their Swirl soft-serve maker.
David has been an ambassador for Ninja since 2024 and has been in campaigns involving Ninja's ice-cream products, including the Ninja CREAMi and the Ninja Swirl.
In one video for the brand, David made his own '99' ice cream at home as part of the campaign, which launched last summer.
However, rather than a simple soft serve, Brooklyn and Yamamoto concocted the 'unique and crazy' flavoured ice cream and hot sauce combination from scratch.
Brooklyn Beckham showed once again that anything his family does he can try and do better, as he rivalled his father David's ice cream adverts in a new video
David has been an ambassador for Ninja since 2024 and has been in campaigns involving Ninja's ice-cream products, including the Ninja CREAMi and the Ninja Swirl
Brooklyn shared the tutorial on his Instagram page on Wednesday, using for the soundtrack Mark Knopfler's Sailing to Philadelphia.
The country track is about a new life in America, which is a telling choice given the current state of relations with his estranged British family.
Five months after declaring that he and his wife Nicola Peltz want privacy, Brooklyn was savaged by fans, who branded him 'classless' after he collaborated with the food delivery firm for the sponsored video.
In the teaser clip, released on Monday, Brooklyn smirks and says: 'You're probably wondering why I'm watching the FIFA World Cup 2026 from home... It's a long story.'
It has been taken as mocking parents David, 51 and Victoria, 52, with whom he no longer speaks - and profiting off their name, while friends of the Beckhams have said the pair are 'devastated and inconsolable' by the jibe.
The second longer version was released on Wednesday, sparking even fiercer backlash from even the most supportive Brooklyn fans with followers commenting in their droves under the Instagram clip.
Brand expert Nick Ede told Daily Mail that for this kind of campaign, Brooklyn would be looking at receiving between £250k-£500k, because he is a brand in his own right now and has a huge social media following.
The budding chef, 27, was plugging his hot sauce brand Cloud23 in a collaborative video with Chef Yamamoto, where they paired it with corn flavoured ice cream
However, rather than a simple soft serve, Brooklyn and Yamamoto concocted the 'unique and crazy' flavoured ice cream and hot sauce combination from scratch
DoorDash are worth more than $72billion (£52 billion).
It's clear that Brooklyn doesn't need the money. He's rumoured to be worth $10million (£7.4m) in his own right, with a great start in life from his famous family.
And his wife, Nicola, daughter of American billionaire businessman and activist investor Nelson Peltz, gets a $1million-a-month allowance from her father.
So it can only be about sticking the knife in to mum and dad.
Last year, DoorDash, a food order and delivery service, crossed a $1 billion annualized ad revenue run rate globally.
Brooklyn could only command a fee of hundreds of thousands of dollars rather than millions.
National & Mid-Tier celebrities, such as recognizable faces, reality stars, or mid-tier actors typically command £150,000 to £1 million (£750,000) for national television runs.
World-famous stars, such as Jennifer Aniston for Smartwater or George Clooney for Nespresso can command between $1million to $5millionn (or more) per commercial.
David however, received a downpayment of $80million, (£59.6 million) when he shook hands with Adidas as their lifetime brand ambassador in 2003.
Lionel Messi holds the most lucrative celebrity endorsement in history, signing a lifetime deal with Adidas reportedly worth over $1billion, (£750million) in 2017.
Brooklyn's commercial was timed to coincide with the World Cup and came days after the Beckhams hit back at Brooklyn's team’s ‘untrue’ claim that his sister Harper's recent visit to his Beverly Hills home was ‘choreographed’.
On Friday, Harper, who was in the US to watch her dad David get a star on the Hollywood Walk of Fame, was seen arriving at Brooklyn’s home to deliver a letter, but her brother was not home.
On Friday, Harper, who was in the US to her dad David get a star on the Hollywood Walk of Fame, was seen arriving at Brooklyn’s home to deliver a letter, but her brother was not home
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