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CZEconomy3 days ago

Apple is raising prices, due to the rising cost of memory chips

Apple is considering raising product prices due to rising costs of memory chips, which have increased significantly due to shortages caused by large investments in artificial intelligence infrastructure. CEO Tim Cook stated that price increases are unavoidable due to the unsustainable situation in the memory chip market but did not specify when or for which products the price hikes would occur. The increase in chip prices is driven not only by demand related to AI development but also by the conflict in the Middle East, which has disrupted helium supplies—a key material in chip production.

Ceny paměťových čipů v poslední době výrazně rostou kvůli jejich nedostatku, který je důsledkem rozsáhlých investic do infrastruktury pro umělou inteligenci (AI).

Cook uvedl, že zdražování produktů Applu je nevyhnutelné, protože situace na trhu s paměťovými čipy je neudržitelná. Neupřesnil však, kdy a u jakých produktů by se ceny měly zvýšit.

„Snažíme se své zákazníky před zvyšováním cen ochránit, ale situace už je neudržitelná,“ uvedl Cook, kterého v září v čele Applu vystřídá John Ternus. „Rozhodně potřebujeme, aby se ceny a dodávky paměťových čipů pro spotřebitelské produkty vrátily na rozumné úrovně,“ dodal.

Ceny čipů v poslední době tlačí vzhůru nejen poptávka související s rozvojem AI, ale také konflikt na Blízkém východě, který narušil dodávky hélia. Tento plyn je klíčovou surovinou pro výrobu čipů, upozorňuje WSJ .

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Source document: WSJ

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Novinky.czIndependentCenter3 days ago
Apple is raising prices, due to the rising cost of memory chips

Apple is considering raising product prices due to rising costs of memory chips, which have increased significantly due to shortages caused by large investments in artificial intelligence infrastructure. CEO Tim Cook stated that price increases are unavoidable due to the unsustainable situation in the memory chip market but did not specify when or for which products the price hikes would occur. The increase in chip prices is driven not only by demand related to AI development but also by the conflict in the Middle East, which has disrupted helium supplies—a key material in chip production.

Bias read (Center): The article presents factual information without overt ideological framing. It reports on economic factors affecting Apple's pricing decisions, citing industry trends and external events like the Middle East conflict. There is no clear emphasis on one side over another, and the tone remains neutral.

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  • press release WSJ

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  • press_releaseWSJ