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United KingdomEconomy8 hr. ago

Apple to raise prices as AI boom pushes up chip costs

Apple CEO Tim Cook stated that the company will raise product prices due to increased costs of memory chips, driven by the AI boom and disruptions in semiconductor production. The impact on specific products, including the upcoming iPhone 18, remains unclear.

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By ADAM LUCK

Updated: 11:30 BST, 21 June 2026

Apple tried to conceal documents showing it deliberately degraded the performance of old iPhones, a tribunal starting this week will hear, in a move that, if successful, could leave millions of consumers in the UK in line for compensation.

On Friday, the UK’s Competition Appeal Tribunal will hear lawyers for a class action argue the tech giant is trying to avoid releasing information that they say shows it chose to use software updates to ‘throttle’ older iPhones to conceal problems with their batteries.

They argue Apple is trying to hide this from UK consumers by claiming commercial sensitivity.

But Apple insists that it is legally entitled to keep confidential information out of the public domain.

The tech giant, led by Tim Cook has repeatedly tried and failed to have the case thrown out since it was launched in 2022, with a hearing taking place next year.

Lawyers believe that the claim could cost Apple as much as £956million if it is successful and leave 21million people who used iPhones 6s, 6s Plus, SE, 7 and 7 Plus in line for a payout. It is estimated each person could receive £40 in compensation.

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Hitting back: Apple has hit back, saying it is entitled to keep commercially sensitive information out of the public domain on legal grounds

It follows a similar case in the US which was settled by Apple in 2020 with a compensation fund of about $500 million, although it did not admit any liability.

Consumer campaigner Justin Gutmann, who is leading the UK class action, told The Mail on Sunday: ‘My claim alleges, on behalf of millions of iPhone users, that Apple abused its dominant position. An important aspect of that abuse was it was not transparent with customers.

‘It is hard to understand why, years later, Apple is still trying to keep evidence out of the public domain.

‘If Apple has good reasons for its conduct, it should make those arguments openly in court as any other defendant is required to do.’

An Apple spokesman said: ‘We have never – and would never – do anything to intentionally shorten the life of any Apple product or degrade the user experience to drive customer upgrades.

‘Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.’

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Read the full article at Daily Mail
Source document: Apple CEO Tim Cook

2 reports

Daily MailIndependentCenter8 hr. ago
Apple faces iPhone tribunal showdown: Millions of consumers could be in line for compensation

Apple is facing a tribunal over potential compensation for millions of iPhone users, following a case initiated in 2022. The company, under CEO Tim Cook, has attempted but failed to dismiss the case, with a hearing scheduled for next year.

Bias read (Center): The article reports on a legal proceeding involving Apple and potential consumer compensation without expressing any overt ideological stance or biased language. It provides factual information about the timeline and status of the case without emphasizing one side over another.

BBC News (World)State / PublicCenter3 days ago
Apple to raise prices as AI boom pushes up chip costs

Apple CEO Tim Cook stated that the company will raise product prices due to increased costs of memory chips, driven by the AI boom and disruptions in semiconductor production. The impact on specific products, including the upcoming iPhone 18, remains unclear.

Bias read (Center): The article presents factual information without overtly favoring any political perspective. It reports on economic factors affecting a major corporation, with no indication of ideological framing or biased language.

Official sources cited

  • organisation Apple CEO Tim Cook
  • organisation Wall Street Journal (WSJ)

Go to the primary sources (2)

The official sources this coverage is built on. Read them directly to bypass framing.

  • organisationApple CEO Tim Cook
  • organisationWall Street Journal (WSJ)