In Opatija, 120 individuals received free skin examinations during a preventive health initiative organized by dm, with more than 25 referred for further testing. The event took place on Saturday, July 11th, as part of the campaign titled “Zaštiti se… i uživaj na suncu,” which aims to encourage greater participation in dermatological check-ups. Doctors Marija Buljan and Gordan Lakoš conducted the screenings, focusing on skin changes and moles, and identified over five percent of participants as needing additional evaluation. The screening was led by Dr. Marija Buljan, a specialist in dermatology and venereology, and subspecialist in dermatologic oncology. She emphasized the importance of early detection of melanoma, one of the most dangerous types of skin cancer. According to her, timely dermatological examination significantly increases the chances of complete recovery when the condition is detected in its early stages. She noted that responsible sun exposure and regular protection against ultraviolet radiation remain crucial, alongside routine self-examinations of the skin. Any new or unusual change in appearance, color, or size should prompt immediate attention. Dr. Buljan also clarified common misconceptions regarding sunscreen use, stating that protective measures do not interfere with the body’s ability to absorb vitamin D. Proper application of sunscreen with a high SPF ensures adequate protection while allowing the skin to maintain necessary nutrient absorption. This advice aligns with broader public health guidelines promoting year-round sun safety rather than seasonal habits. Gordan Lakoš, another participating doctor, reinforced the necessity of consistent skin care routines, especially during warmer months. He recommended avoiding direct sunlight between 10 a.m. and 4 p.m., when solar radiation is strongest. Both doctors stressed the role of regular check-ups in preventing serious conditions, highlighting the effectiveness of early intervention. The initiative, launched by dm, has been a long-standing focus of preventive healthcare efforts in Croatia. Over the past three decades, prevention has remained central to many of the company's activities, with this particular campaign being among its longest-running initiatives. It encourages citizens to take proactive steps toward maintaining their health through accessible and affordable services. The campaign has seen increasing participation over time, with the number of individuals referred for follow-up exams rising in recent years. This trend prompted dm to expand the program to 19 cities this year, making it more widely available. The Opatija event demonstrated growing public awareness of the value of preventive care, motivating the organization to make these services even more convenient and accessible. The next scheduled free skin examination will take place in Pula on Sunday, July 18th. A detailed schedule of all upcoming sessions can be found on the official website, dm.hr. The initiative continues to emphasize the importance of regular skin checks, reinforcing the message that early detection and proper care are essential components of overall health maintenance.
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