The City of Big Mountain asks citizens why they throw food and how to prevent it

Velika Gorica has launched a survey aimed at understanding why residents throw away food and how this can be prevented. The initiative is part of a broader study titled “The Impact of Awareness on Reducing Food Waste,” conducted jointly by the Zagreb County and the Faculty of Agriculture at the University of Zagreb. Residents can participate by completing an online questionnaire available on the city’s official website. The survey seeks to gather insights into citizens' experiences with planning purchases, storing food, and managing surplus, offering valuable data on consumer behavior. The research aims to explore how ecological, economic, and social information can encourage more responsible consumption habits. It will also examine whether there are differences in practices between urban and rural areas. These findings will serve as a foundation for future educational initiatives and measures implemented by Velika Gorica under the framework of the Voluntary Agreement on Preventing and Reducing Food Waste. The agreement includes efforts such as educating residents, creating informational materials, collaborating with schools and kindergartens, encouraging food donations, and developing a waste tracking system. Velika Gorica is a signatory of the Voluntary Agreement on Preventing and Reducing Food Waste, which outlines strategies to minimize household food waste. The city is also working towards achieving zero-waste certification, aiming to reduce overall waste volume, promote resource-efficient management, and enhance public awareness of the importance of preserving food. As part of these efforts, the city has been implementing activities designed to foster sustainable consumption patterns among its residents. In Croatia, over 480,000 tons of food waste are produced annually, with nearly 46 percent of this amount generated in households. Food often ends up in the trash due to expiration dates, improper storage, purchasing larger quantities than needed, or leftovers from prepared meals. This highlights the need for targeted interventions to address the root causes of food waste and improve consumer knowledge and behavior. The survey is intended to provide actionable insights that can guide local authorities in designing effective campaigns and policies. By collecting data directly from residents, the city hopes to identify common challenges and misconceptions related to food preservation and usage. This approach emphasizes community involvement and tailored solutions that reflect the specific needs and circumstances of Velika Gorica's population. The results of the study will be used to develop educational programs and practical tools that support residents in reducing food waste. These include informative brochures, workshops, and partnerships with local institutions to reinforce positive behaviors. The city plans to share the findings publicly and engage in ongoing dialogue with citizens to ensure that the initiatives remain relevant and responsive to changing conditions. Through sustained effort and collaboration, Velika Gorica aims to make meaningful progress toward its sustainability goals.