CroatiaThe Football Federation (FIFA) plans to sell 20% of the commercial rights for future World Cup tournaments through a new entity called FFE, potentially generating over $3.5 billion. This move would allow private investors to purchase shares in the newly established subsidiary, which is valued at approximately €17.56 billion. FFE would consolidate all commercial rights under FIFA’s umbrella, including men’s and women’s World Cups and club competitions. According to The Times, this could increase pressure to expand the number of participants in the World Cup or hold it more frequently. FIFA would remain the majority owner of FFE and retain control over tournament calendars and football regulations. All 211 FIFA member associations would receive smaller stakes in FFE, which they could either keep or sell. FIFA intends to use these additional revenues to invest €8.8 billion into global football development over the next four years. The Financial Times reported that tech investor Joshua Kushner, brother of Jared Kushner and married to Donald Trump’s daughter Ivanka, plays a leading role in this potential new FIFA project. The European Football Union (UEFA), led by Slovenian Alexander Ce
Bias read (Center): The article presents both FIFA's proposed actions and UEFA's opposition without overtly favoring one side. It includes quotes from both organizations and provides background information on the financial aspects and stakeholders involved.
