FIFA announced plans to create a semi-private subsidiary called FIFA Forward Enterprise (FFE), aiming to sell a minority stake in the business operations of the World Cup and other competitions to raise $4.2 billion. FIFA stated it would retain a majority share in FFE and emphasized it would maintain control over football governance, competitions, and regulatory decisions. The proposal comes amid criticism from UEFA, which condemned the move as selling football and questioned the lack of transparency regarding financial benefits. Former FIFA president Sepp Blatter highlighted concerns about the close ties between FIFA President Gianni Infantino and U.S. political figures. Potential investors include Thrive Capital and an arm of JP Morgan Chase. FIFA aims to secure approval from its 38-member council and member associations, offering them a small stake in FFE. Critics argue that football should not be treated as a commercial asset.
Bias read (Center): The article presents multiple perspectives, including FIFA's official stance, UEFA's criticism, and comments from former officials like Sepp Blatter. It includes quotes from various entities without overtly favoring any side, maintaining a balanced tone.




