The FIFA is considering opening up the commercial operations of football to private capital through a new initiative called FIFA Forward Enterprise (FFE). This proposal aims to restructure FIFA’s current model by creating a separate entity to manage television rights, sponsorships, ticket sales, licenses, and operational management of tournaments such as the Men's World Cup, Women's World Cup, and Club World Cup. The goal is to generate more revenue and redistribute funds more equitably among the 211 national associations and six continental confederations. The plan has drawn criticism from the UEFA, which argues that FIFA should not be selling football. One of the companies linked to this project is Thrive Eternal, associated with Joshua Kushner, brother of Jared Kushner, who is married to U.S. President Donald Trump. The proposal was discussed at a FIFA Council meeting in New York in July and requires approval from member associations.
Bias read (Center): The article presents both the FIFA's proposal and the opposition from UEFA, including quotes from both sides. It mentions involvement of Trump-related entities but does not take a stance on the issue itself, providing balanced information without overtly favoring either side.





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