AustriaThe food brand Bud Power, founded by the family of Italian actor Bud Spencer, has experienced significant growth and is expanding into Eastern Europe. The brand, run by his grandchildren Alessandro and Carlo Pedersoli, is known for its 'Fagioli alla Bud Spencer' beans, inspired by a recipe used by their grandfather during film shoots. The business idea originated during the coronavirus lockdown in 2020. Initially focused on protein bars, the company achieved major success with the beans packaged in distinctive cans featuring Spencer’s face. In 2023, revenue reached around 700,000 euros, rising to 2.7 million euros in 2024 and 8 million euros in 2025. The company aims for 12 million euros in sales by 2026. The product line now includes beer and pizza inspired by Spencer’s films. Recipes are tested first by manufacturers and then by the founders’ grandmother, who ensures they align with what Bud Spencer would have eaten.
Bias read (Center): The article focuses on the commercial success and expansion of a food brand, which is a non-political business topic. There is no indication of political framing, bias, or controversy in the content.
