MXSarelly is a Mexican makeup and beauty brand founded in 2021 with a focus on 'clean beauty' formulas tailored for Latin skin tones. The brand gained significant traction on TikTok Shop Mexico and became the first Mexican makeup brand to enter Revolve's catalog in the United States by 2025. In 2026, Sarelly expanded further by entering Target's U.S. stores through its premium beauty space, Target Beauty Studio. This expansion was supported by two rounds of investment totaling $6 million. Additionally, the brand won recognition at the Business of Beauty Global Awards for creative execution. Sarelly emphasizes community engagement through digital surveys and co-creates products based on customer feedback. Founded by Anna Sarelly and Rémi Martini, the brand blends cultural inspiration with modern aesthetics, including products inspired by Mexican lucha libre and telenovelas.
Bias read (Center): The article focuses on a commercial enterprise and does not address politically charged topics such as government policies, elections, or social issues. It provides information about a private beauty brand's growth and market strategies without taking a stance on political matters.
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