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United StatesBusiness6 days ago

Target taps designer Isaac Mizrahi for new role as creative director at large

Target has appointed designer Isaac Mizrahi to a new role as creative director at large, aiming to enhance its reputation for offering stylish clothing at affordable prices. In this position, Mizrahi will mentor Target's designers, provide guidance on product development, and foster new partnerships. He previously collaborated with Target from 2002 to 2009, which helped establish the retailer's successful designer collaborations. Mizrahi emphasized bringing joy, style, and sophistication to Target's designs and shopping experience.

NEW YORK — Target is tapping designer and TV personality Isaac Mizrahi for a newly created role as creative director at large as the discounter aims to reclaim its reputation for stylish clothing on a budget.

In Mizrahi’s new role, the fashion designer, who is known for its vibrant colors and who burst on the design scene in the late 1980s, will mentor Target designers, advise on product design and innovation and bring on fresh new partnerships, the company said Monday. Target said Mizrahi will work alongside Gena Fox, the retailer’s senior vice president of design.

With this move, the Minneapolis-based discounter is going back to a familiar partnership. Mizrahi was the first major fashion designer Target that teamed up on a fashion collaboration back in 2002. The partnership ended in 2009, according to Target . Mizrahi’s exclusive clothing and accessories collection for Target paved the way for the retailer’s other successful collaborations with other major designers, ranging from Lilly Pulitzer to Missoni.

Mizrahi said in a statement that his role is “to collaborate with its incredible team to bring more joy, style and sophistication to design through storytelling, creativity and a shopping experience that feels even more fun.”

Isaac Mizrahi listens as Jeffrey Banks speaks Nov. 19, 2025, in New York. (AP Photo/Frank Franklin II, File)

Isaac Mizrahi listens as Jeffrey Banks …

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The moves are part of Target’s overall efforts to turn around sales under CEO Michael Fiddelke who succeeded longtime executive Brian Cornell in February. Since Fiddelke has been at the helm, the company has reshuffled the leadership and named new outside hires, including a Walmart executive to lead its supply network.

Target has been concentrating on overhauling its fashions. For example, in the home area, 75% of the company’s decorative assortment will be new, the company had said.

Target reported in May the largest jump in comparable sales in four years, but a cautious outlook overshadowed convincing evidence that changes under the company’s new CEO are resonating with customers.

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Source document: Target Corporation Press Release

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The Washington TimesIndependentCenter6 days ago
Target taps designer Isaac Mizrahi for new role as creative director at large

Target has appointed designer Isaac Mizrahi to a new role as creative director at large, aiming to enhance its reputation for offering stylish clothing at affordable prices. In this position, Mizrahi will mentor Target's designers, provide guidance on product development, and foster new partnerships. He previously collaborated with Target from 2002 to 2009, which helped establish the retailer's successful designer collaborations. Mizrahi emphasized bringing joy, style, and sophistication to Target's designs and shopping experience.

Bias read (Center): The article provides a neutral overview of Target's business decision to appoint Isaac Mizrahi without taking a stance on the implications or evaluating the move politically. It focuses on the professional background of Mizrahi and the strategic goals of Target, avoiding any ideological framing or倾向

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