JapanEconomy3 days ago

SoftBank, Rakuten bonds draw Japan retail investors chasing returns

Japan's retail investors are increasingly purchasing corporate bonds from companies like SoftBank Group and Rakuten due to their higher yields, moving away from traditional investments such as stocks and investment trusts.

Bonds

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SoftBank Group and Rakuten have proven popular with retail investors looking to buy corporate bonds thanks to their relatively high yields. (Source photos by Nikkei)

SHIKO UEDA

June 18, 2026 05:14 JST

TOKYO -- Japan's retail investors are snapping up corporate bonds to take advantage of their high yields, shifting away from the traditional asset management instruments of stocks and investment trusts.

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Nikkei AsiaIndependent🔒Center

SoftBank, Rakuten bonds draw Japan retail investors chasing returns

Bias read (Center): The article presents factual information about investor behavior without overtly favoring any political perspective. It discusses financial trends and market responses without using biased language or selectively presenting information to support a particular viewpoint.

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organisation Corporate bonds from SoftBank Group and Rakuten

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organisationCorporate bonds from SoftBank Group and Rakuten