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PHPolitics3 days ago

Pagcor orders licensees, operators to promote gambling helpline

The Philippine Amusement and Gaming Corp. (Pagcor) has directed all licensed gambling entities to replace their 'responsible gaming' advertisements with promotions for its new 24/7 National Problem Gambling Helpline (NPGH). The directive applies to various forms of advertising including billboards, digital displays, and other public-facing platforms. Pagcor emphasized that the change aims to ensure immediate access to professional support for individuals and families affected by gambling-related issues.

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MANILA, Philippines — The Philippine Amusement and Gaming Corp. (Pagcor) on Wednesday has ordered that all existing advertisements advocating “responsible gaming” be replaced with materials promoting its 24/7 National Problem Gambling Helpline (NPGH).

Citing a June 9 memorandum issued by its Gaming Licensing and Development Department, Pagcor issued the directive to all licensees, suppliers, gaming system administrators, gaming venue operators and other concerned entities.

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Pagcor chair and CEO Alejandro Tengco said the order covers billboards, wallscapes, digital displays, and other out-of-home advertising platforms currently carrying responsible gaming messages. It was not clear, however, if online ads, especially those embedded in social media platforms, are also included.

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“Responsible gaming goes beyond awareness. It also means ensuring that help is readily available to those who need it most,” Tengco said in a statement.

READ: Pagcor opens 24/7 hotline for gambling addicts, kin

“By promoting the NPGH that we launched recently, we can offer professional support for individuals and families affected by gambling-related harm. This initiative reflects Pagcor’s commitment to foster a safer and more responsible gaming environment for all,” he added.

READ: Casinos told to tighten monitoring of gov’t gamblers

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Penalties

According to Tengco, all ad replacements must be completed on or before July 15, and should remain in place for two months or until Sept. 15.

Failure to comply will be subject to regulatory sanctions and other penalties that may be imposed by the Ads Standard Council.

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Launched on May 26 by Pagcor, in partnership with nonprofit Seagulls Flock Organization Inc., the NPGH helpline serves as a 24/7 support platform for individuals struggling with gambling-related issues.

Callers may reach the helpline at (02) 8248-9568 to directly connect them to trained counselors, who provide confidential support and counseling.

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Read the full article at Philippine Daily Inquirer →
Source document: Pagcor's June 9 Memorandum

1 reports

Philippine Daily InquirerIndependentCenter3 days ago
Pagcor orders licensees, operators to promote gambling helpline

The Philippine Amusement and Gaming Corp. (Pagcor) has directed all licensed gambling entities to replace their 'responsible gaming' advertisements with promotions for its new 24/7 National Problem Gambling Helpline (NPGH). The directive applies to various forms of advertising including billboards, digital displays, and other public-facing platforms. Pagcor emphasized that the change aims to ensure immediate access to professional support for individuals and families affected by gambling-related issues.

Bias read (Center): The article presents Pagcor's directive as a policy update without overtly favoring any political side. It includes direct quotes from Pagcor officials explaining the rationale behind the decision, and there is no evident bias in the language or framing of the report. The content focuses on an issue

Official sources cited

  • organisation Pagcor's June 9 Memorandum

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  • organisationPagcor's June 9 Memorandum