Meta launches program to train workers for data center jobs

Meta launched a free program on Monday that it’s calling America’s Workforce Academy, a first-of-its-kind $115 million initiative designed to fast-track Americans into high-demand jobs without requiring a college degree.

Meta’s pitch is simple: train for free, get paid while you learn, and walk into a guaranteed job on the other side. Meta said that its new school is not a federal program or another handout but a private company spending its own money because it needs the workers for the next wave of a technological revolution.

“The AI revolution is bringing change but also historic opportunities. Skilled workers electrified rural America one pole at a time,” said Meta’s President and Vice Chairman Dina Powell McCormick. “They manned the factories that built the arsenal that won World War II. Now a new generation will pour the foundations and lay the fiber that secures American strength in this new age.”

The program will launch as a pilot in four states: Louisiana, Ohio, Indiana, and Texas. America’s Workforce Academy seeks to output welders, electricians, plumbers, and fiber technicians, the workers who will physically build the data centers and infrastructure powering the artificial intelligence boom.

Mike Rowe, the host of the Discovery Channel’s “Dirty Jobs” and CEO of a foundation that awards $10 million a year in scholarships to aspiring tradesmen, praised Meta’s new program.

“ Workers are actually paid to learn,” Rowe said. “There is zero cost to them, no college debt and a fast certification, with a guaranteed job on the other end. This is an important step in the right direction, and one that I hope other companies will be inspired to take.”

Meta said it is partnering with the National Urban League, Associated Builders and Contractors, and CBRE, along with a roster of regional groups including the U.S. Hispanic Chamber of Commerce, the Ohio Chamber of Commerce, and local economic development organizations across each of the pilot regions.

The idea for the academy came after Meta saw huge demand for a similar initiative. LevelUp, Meta’s fiber-installation training program, received 35,000 applications in the seven days after it launched.

As college tuition continues to soar, interest in trade schools has steadily increased. Earning a four-year degree in America costs an average $153,080 , w ith in-state public schools averaging $108,584 and private nonprofit $234,512.

Total student loan debt in the United States is now over $1.8 trillion , and m any of the students carrying that debt also worry that the rise of artificial intelligence could eventually make their jobs obsolete. Gen Z’s outlook on AI is largely negative, with 42% reporting they feel anxious about the technology’s rapid advancement.

Meta, while not dismissing the possibility of workforce disruption, is betting that AI will also create a new generation of high-paying skilled trades jobs that cannot be outsourced to algorithms. The company argues that building the infrastructure behind the AI revolution will require millions of workers whose labor remains firmly rooted in the physical world and educated by its new America’s Workforce Academy.