Avex, a Japanese music label, has signed a deal with Bruno Mars as part of its $100 million strategy to expand internationally.
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Avex partnered with Bruno Mars in March in a deal that grants the Japanese company the administration of publishing rights for his songs. (Avex Music Group)
SUI YOSHIMI
June 17, 2026 01:54 JST
TOKYO -- Japanese entertainment group Avex looks to expand its overseas music publishing operations, with plans to invest $100 million to acquire copyrights by the end of April 2027.
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Read the full article at Nikkei Asia →Avex, a Japanese music label, has signed a deal with Bruno Mars as part of its $100 million strategy to expand internationally.
Bias read (Center): The article reports on a business deal involving a Japanese music label and an international artist as part of a financial expansion strategy. The content is factual and does not exhibit any ideological framing or bias.
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