La forza lavoro indiana per l'uso di Internet potrebbe raggiungere i 17-21 milioni entro il 2030, afferma la società Redseer di Bengaluru

India's gig internet workforce could grow to between 17 and 21 million by 2030, according to a report released by Redseer Strategy Consultants, a research firm based in Bengaluru. Currently, the number of monthly active gig workers stands above six million, and the projected expansion highlights the growing influence of digital platforms in shaping India's labor landscape. The report, titled Gig Internet Workforce in India: Bridge to around 20 Million Livelihoods, outlines how platform-enabled gig work is becoming a major force in creating livelihoods and contributing significantly to the country’s non-farm workforce. According to Redseer, digital platforms have moved beyond merely providing flexible work options and are now acting as gateways into the labor market. These platforms offer supplementary income for employed individuals and serve as stepping stones for students, entrepreneurs, and those seeking career changes. A key finding of the report is that approximately 54% of surveyed gig workers were not engaged in paid employment prior to joining digital platforms. This suggests that the gig economy plays a crucial role in broadening workforce participation by reducing entry barriers through flexible scheduling, digital onboarding, and quicker access to income. By 2030, Redseer estimates that more than 30% of gig workers will be first-time entrants to the workforce. Seventy percent of surveyed workers believe that their experiences on gig platforms have enhanced their future earning potential. They cite acquiring transferable skills, building verifiable work experience, and accessing broader employment opportunities as benefits of participating in the gig economy. The report categorizes gig workers into three groups: those who primarily rely on gig work, those who combine gig jobs with other forms of employment, and those using gig work as a transitional phase toward other career goals. Manish, a 32-year-old cook and gig worker in Bengaluru, described how he balances multiple roles. He works as a cook during the day and drives a two-wheeler taxi for three to four hours in the evenings and on weekends. His gig earnings occasionally surpass his regular income as a cook. He plans to continue this arrangement while searching for a better gig opportunity that allows him to save for his children’s education. Similarly, Honnur, a 23-year-old nursing student from Davangere, uses gig work to cover her college expenses. She delivers food for three to four hours daily after her classes. The flexibility of gig work enables her to manage her academic commitments while earning enough to meet her personal needs. Once she finishes her studies, she intends to transition into a full-time job. Kushal Bhatnagar, a partner at Redseer Strategy Consultants, emphasized that the growth of the gig economy reflects rising demand for flexible work arrangements. These arrangements allow individuals to enter the workforce, supplement household incomes, and achieve long-term career aspirations. He highlighted the importance of collaboration between digital platforms and policymakers to enhance welfare measures, ensure financial protection, and promote broader workforce participation. The report notes that welfare support within the gig ecosystem is becoming more structured, thanks to initiatives led by platforms themselves, including accident insurance, emergency assistance, and skill development programs. While the implementation of the Code on Social Security represents progress toward formal recognition and portable social protection for gig workers, Redseer stressed that greater awareness and utilization of these welfare schemes are essential. Specific targets must be pursued to ensure effective implementation. The report also points to an increase in female participation in the gig economy, particularly among those aged 18 to 35. Women are leveraging gig work to gain financial independence, support their families, and pursue educational or entrepreneurial goals. This trend underscores the evolving dynamics of the labor market and the role of digital platforms in empowering diverse segments of the population.