The AFLW season has kicked off with renewed energy, drawing comparisons to its debut in 2017. On August 9, 2026, Carlton secured a decisive 26-point victory over St Kilda in their season opener at Docklands Stadium, marking a promising start for the league. The game, part of a double-header alongside the men’s AFL match, saw over 20,000 fans in attendance, reflecting growing interest in the women’s competition. Carlton’s performance highlighted the potential for increased integration between men’s and women’s football, with the double-header format gaining traction as a successful model. The match itself was competitive and entertaining, with Carlton maintaining control despite a late push from St Kilda. Key performers included skipper Abbie McKay, who amassed 32 disposals and nine clearances, and rising star Lily Goss, who kicked two crucial goals. Young gun Poppy Scholz opened the scoring with a dynamic effort, setting the tone for Carlton’s dominant display. Despite missing several key players due to injury, including Sophie McKay and Keeley Sherar, the Blues remained composed and executed their game plan effectively. Meanwhile, the following week brought attention to a glaring oversight by Hawthorn. On August 12, the club announced a record membership of 90,000, celebrating the achievement in a press release that focused exclusively on their men’s team. The message was clear: Hawthorn prioritized their male squad, urging members to attend the upcoming men’s blockbuster against Collingwood at the MCG. Notably, there was no mention of the women’s home season opener, set for Thursday night at Ikon Park. This omission sparked internal concern among Hawthorn staff and fans, highlighting a disconnect between the club’s public messaging and its treatment of its AFLW team. In contrast, Carlton demonstrated a commitment to fostering unity within its organization. The club’s approach to integrating men’s and women’s teams was evident in a viral social media post featuring both squads learning a dance routine led by cult figure Darcy Vescio. The lighthearted yet meaningful gesture underscored Carlton’s efforts to build a cohesive identity. During the double-header against St Kilda, further signs of solidarity emerged. Men’s key forward Harry McKay attended the women’s game, watching a significant portion of play, while ruckman Marc Pittonet celebrated a goal by raising five fingers, a tribute to injured player Sophie McKay, whose number 55 jersey is worn by the team. Carlton’s progress in embracing the “one club” philosophy contrasts sharply with the challenges faced by other clubs in the AFLW. Over the past decade, missteps have occasionally marred the growth of the women’s competition. For example, Fremantle once trained in the dark after lights were accidentally turned off, leaving players in discomfort. Similarly, Port Adelaide drew criticism when a family day event excluded female players. Other clubs have imposed additional costs on women’s teams, such as requiring them to pay for mandatory tackling sessions or access to remedial massages, while men receive similar services for free. Access to facilities has also been an issue, with some clubs allowing women to use the weights room only after men have finished. These disparities highlight the ongoing struggle to achieve true equality in Australian rules football. While some clubs have made strides toward integration, others continue to treat women’s teams as secondary. The “one club” mindset requires consistent effort and intentionality, as evidenced by Carlton’s recent initiatives. By aligning men’s and women’s programs, the club has set a benchmark for professionalism and inclusivity. However, the situation at Hawthorn underscores the need for greater awareness and accountability across the league. As the AFLW enters its eleventh season, the focus remains on building sustainable support and visibility for the women’s game. With Carlton’s success and Hawthorn’s oversight serving as contrasting examples, the path forward depends on whether clubs prioritize genuine inclusion or merely symbolic gestures. The coming weeks will test the resolve of organizations to uphold the values of unity and respect that define a truly integrated football culture.
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