Prvi put umjetna umjetnost stvara više od 50% glazbe koja se dnevno preuzima na Deezeru

Deezer has announced that music generated by artificial intelligence now accounts for more than 50% of new tracks uploaded daily on its platform, marking a historic milestone in the integration of AI into the music industry. According to a statement released on July 21, 2026, approximately 90,000 AI-generated songs were made available on the platform during June alone, representing nearly half of all newly added titles. This surge highlights the growing influence of AI in creating and distributing music, prompting the company to take further steps to safeguard the rights of artists and composers. The rise in AI-generated content has led Deezer to implement additional measures aimed at protecting intellectual property. The company stated it will remove AI-generated tracks used to create fraudulent streams, as well as those that have not been listened to for over six months. These actions reflect a broader effort to maintain the integrity of the platform while ensuring that users continue to access high-quality, authentic music. Alexis Lanternier, general president of Deezer, emphasized the importance of these changes, stating that the company is committed to upholding the interests of creators and maintaining a balance between innovation and artistic value. Despite the apparent increase in AI-generated content, Lanternier expressed confidence in the ability of the industry to adapt and establish common standards. He noted that Deezer has already taken proactive steps since 2025, including developing a detection tool capable of identifying AI-generated music with 98% accuracy. Over 13.4 million such tracks were identified and flagged during that year, demonstrating the effectiveness of the technology in curbing unauthorized use. This initiative was part of a larger strategy to ensure transparency and accountability in the use of AI within the music sector. Other major platforms, such as Spotify, have also begun addressing the challenges posed by AI-generated content. In 2025, Spotify introduced several measures to help users distinguish between human-created and AI-assisted compositions. The company encouraged musicians and producers to adopt greater transparency in their use of AI tools and recommended compliance with guidelines set by the DDEX organization. These efforts aim to prevent misuse and promote ethical practices in the production of music. The increasing reliance on AI in music creation raises complex questions about authorship, royalties, and the future of creative work. While some argue that AI can democratize music production by lowering barriers to entry, others warn of potential risks to traditional artistic processes and the livelihoods of musicians. As more platforms introduce policies to regulate AI-generated content, the debate over how best to balance technological advancement with the protection of cultural and intellectual assets continues to evolve. Looking ahead, Deezer’s latest move signals a shift toward stricter oversight of AI-generated music. With continued collaboration among industry stakeholders, there is hope that a standardized framework could emerge, helping to define clear boundaries for AI's role in the creative process. For now, the focus remains on ensuring that the digital music landscape remains fair, sustainable, and reflective of the true value of human creativity.