Le DITP lance le festival THAI SELECT 2026 à New York pour renforcer les opportunités du marché américain pour l'industrie alimentaire thaïlandaise

Thailand’s Department of International Trade Promotion (DITP), under the Ministry of Commerce, announced today that it will host the THAI SELECT Festival 2026 in New York City on 21 July 2026 at Vanderbilt Hall, Grand Central Terminal. The event marks a key initiative to enhance the visibility of authentic Thai cuisine in the United States and promote the THAI SELECT certification as a benchmark for quality and authenticity in Thai food. The festival is set to feature a wide array of culinary experiences, including cooking demonstrations, cultural showcases, and interactive activities, all aimed at engaging American consumers with the richness of Thai flavors. The United States represents one of Thailand’s largest markets for food exports, making it a crucial region for expanding the reach of Thai culinary offerings. The THAI SELECT Festival 2026 is intended to deepen this connection by offering Americans direct access to high-quality, authentic Thai food through certified restaurants and food producers. The event will serve as a platform for Thai businesses to showcase their expertise and innovation, while also educating consumers about the unique characteristics of Thai cuisine and the rigorous standards behind the THAI SELECT certification. Her Royal Highness Princess Ubolratana Rajakanya Sirivadhana Barnavadi, a prominent figure in Thailand’s royal family, has been invited to preside over the festival’s opening ceremony. Her attendance highlights the significance of the event within Thailand’s efforts to elevate its culinary identity on the global stage. The princess’s involvement reinforces the government’s commitment to promoting Thai culture and hospitality abroad, particularly through the lens of food. The festival will operate under the theme “Thai SELECT Playground - Play with Thai Flavors,” which emphasizes the playful yet sophisticated nature of Thai cuisine. Attendees will have the opportunity to sample dishes crafted by 15 THAI SELECT-certified restaurants operating in New York. These restaurants will offer both classic Thai favorites and modern reinterpretations of traditional recipes, reflecting the dynamic evolution of Thai culinary artistry. In addition to tasting sessions, participants will take part in hands-on cultural activities that celebrate Thailand’s rich food heritage and artisanal techniques. The event will also feature appearances by internationally renowned Thai actors Mile Phakphum Romsaithong and Apo Nattawin Wattanagitiphat. Their presence is expected to draw attention to the festival and help bridge the gap between Thai pop culture and the culinary scene. The actors will engage in exclusive fan interactions and contribute to the promotion of Thai cuisine among diverse audiences, aligning with Thailand’s broader goals of using entertainment and gastronomy to bolster its global influence. The THAI SELECT certification, established by the Ministry of Commerce, is a globally recognized symbol of authenticity and quality in Thai food. It ensures that certified establishments adhere to strict standards of flavor, preparation, and ingredient sourcing, providing consumers with reliable options for experiencing true Thai cuisine. As Thailand seeks to solidify its reputation as a premier culinary destination, the THAI SELECT Festival 2026 aims to reinforce these values and encourage more international recognition of Thai food brands. Through initiatives such as the THAI SELECT Festival, DITP continues to play a vital role in fostering trade relationships and enhancing the competitive edge of Thailand’s food sector. The festival is part of a larger strategy to increase the global appeal of Thai cuisine, support local businesses, and drive sustainable growth in the food industry. With its blend of education, engagement, and celebration, the event promises to leave a lasting impression on attendees and further cement Thailand’s place in the global culinary landscape.