A new trend is reshaping European tourism, with more travelers opting for educational experiences over traditional leisure activities. Known as “Skilliday,” this concept combines travel with learning, offering participants opportunities to acquire new skills while exploring destinations. According to a study conducted by Mastercard in collaboration with a research institute, involving over 27,000 holidaymakers across 28 European countries, nearly half—48 percent, of Europeans plan to take a Skilliday this year. The trend is particularly pronounced among younger generations, with around 39 percent of Swiss women having already booked trips focused on learning. The term “Skilliday” merges the English words “skill” and “holiday,” describing a vacation centered around acquiring knowledge or expertise. In Switzerland, gastronomy-related skills top the list of desired learnings, with almost 27 percent of respondents expressing interest in learning how to produce local products such as wine, cheese, or beer. Another 26 percent want to attend cooking workshops. In other parts of Europe, language courses rank highest, with 30 percent hoping to gain enough proficiency to communicate with locals. A smaller percentage, 18 percent, are interested in survival skills for outdoor environments, while 14 percent prefer traditional crafts. Swiss travelers show a clear preference for learning during their holidays, with 47 percent stating that their trips have more meaning when they involve gaining new knowledge. Additionally, about 40 percent are willing to pay more for such experiences, especially when providers offer authentic, locally rooted experiences. This shift has created new revenue opportunities for small and medium-sized businesses within the Swiss and broader European tourism sectors. Experts suggest that these types of trips are drawing visitors away from heavily frequented tourist spots toward smaller cities, rural areas, and less busy seasons, helping to distribute the impact of tourism more evenly. The demand for skill-based vacations has also influenced destination choices. While many Swiss travelers still favor classic Mediterranean locations, there are regional differences. For instance, German-speaking Swiss tend to choose Spain as their top long-haul destination, whereas French-speaking Swiss prefer Greece. Other popular destinations include Canada for German-speaking Swiss and Tanzania for Western Swiss. These preferences are partly influenced by ongoing geopolitical factors, including the continued conflict in the Middle East. Travel budgets have also shifted, with Swiss tourists spending slightly less on traditional beach holidays but more on individualized trips. This aligns with the growing appeal of Skillidays, which cater to personal interests and provide deeper engagement with local cultures. The trend reflects a broader movement towards meaningful travel, where experiences are valued over mere relaxation. As the tourism industry adapts to these changing consumer expectations, businesses and policymakers are looking for ways to capitalize on the demand for educational travel. With increasing numbers of travelers seeking both entertainment and enrichment, the future of tourism appears to be evolving into one that offers more than just sightseeing, it promises growth, learning, and cultural exchange.
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SRF NewsEstatal / públicoCentroVeracidad 85Objetividad 80hace 18 hEn el turismo europeo está ganando impulso una nueva tendencia llamada "Skilliday", en la que los viajeros priorizan el aprendizaje de nuevas habilidades durante sus vacaciones por encima de las actividades de ocio tradicionales como tomar el sol en la playa. Según un estudio de Mastercard realizado en 28 países europeos con más de 27 000 turistas, casi la mitad de los europeos planean aprender algo nuevo durante sus vacaciones este año, con el mayor interés entre los de entre 16 y 30 años. En Suiza, el 39% de los encuestados ya ha reservado viajes centrados en el desarrollo de habilidades, ligeramente por encima de la media europea. La tendencia es particularmente popular para habilidades culinarias como la elaboración de vinos, la producción de quesos y los talleres de cocina. Este cambio ofrece nuevas oportunidades para las pequeñas y medianas empresas en los sectores turísticos suizos y europeos más amplios al redirigir a los visitantes de destinos superpoblados hacia ciudades más pequeñas, zonas rurales y viajes fuera de temporada. Los destinos populares varían dentro de la región de Suiza, influenciados en parte por los conflictos en curso en Oriente Medio.
Lectura del sesgo (Centro): El artículo presenta una visión general de una tendencia turística creciente sin tomar una postura sobre sus implicaciones o evaluarla a través de una lente política. Se centra en el comportamiento económico y las tendencias del mercado en lugar de las decisiones políticas, políticas o debates ideológicos.
Por qué veracidad (85): This article reports on the same 'Skilliday' tourism trend as the first article, citing the same Mastercard study and providing similar statistics. The data is consistent with the first article and appears to reflect the broader cross-source consensus. No primary source is cited, but the information
Por qué objetividad (80): The article maintains a neutral tone, focusing on the implications of the 'Skilliday' trend without taking sides or expressing personal opinion. It presents the findings objectively and discusses both the opportunities and potential impacts on the tourism sector.
BlickIndependienteCentroVeracidad 50Objetividad 60anteayerEl artículo titulado 'Hat Swatch von Trumps Zöllen profitiert?' de Blick explora si los fabricantes de sombreros suizos se han beneficiado de los aranceles estadounidenses impuestos bajo el presidente Donald Trump. El artículo examina el impacto de estas políticas comerciales en las empresas locales, particularmente en aquellas que producen productos similares a los productos fabricados en Estados Unidos. Destaca los posibles cambios en la dinámica del mercado y las cadenas de suministro debido a los aranceles, que tenían la intención de proteger a las industrias nacionales, pero pueden haber afectado inadvertidamente a los competidores en países vecinos como Suiza. El artículo no adopta una postura clara sobre si las empresas suizas se han beneficiado directamente, sino que presenta varias perspectivas y análisis económicos.
Lectura del sesgo (Centro): El artículo presenta un examen equilibrado de los efectos potenciales de los aranceles estadounidenses sobre los fabricantes de sombreros suizos sin favorecer abiertamente a ninguno de los dos lados.
Por qué veracidad (50): The article discusses a tourism trend called 'Skilliday' based on a Mastercard study involving over 27,000 travelers in 28 European countries. It provides statistics on interest levels among different age groups and nationalities, including specific figures for Switzerland. However, no primary sourc
Por qué objetividad (60): The article presents the findings of a study in a neutral manner, discussing the implications of the 'Skilliday' trend for the tourism industry. While it includes quotes from the study, it does not show strong bias. The tone remains informative rather than emotionally charged.
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