“El verdadero dilema no es conservar o crecer, sino no llegar tarde a la transición”: Sandra Valenzuela, directora de WWF Colombia

Sandra Valenzuela, director of WWF Colombia, warned during the IX Cumbre de la Sostenibilidad de SEMANA that the true challenge facing businesses and policymakers is not whether to conserve or grow, but rather ensuring they lead the transition toward sustainability and avoid being left behind. Speaking at the event in Bogotá, she emphasized that nature has become a central factor in economic competitiveness and growth, with significant portions of national economies depending on ecosystem services. She highlighted that nearly half of Colombia’s gross domestic product relies on resources and services provided by natural ecosystems. Valenzuela addressed several key points during her speech, including the false dichotomy often presented between conservation and economic development. She argued that this perception, that preserving nature hinders progress, is misleading and has led to environmental degradation. According to her, the real dilemma lies in leading the shift toward sustainable practices before it becomes too late. She noted that the world economy depends heavily on natural systems, with between 50 and 55 percent of the global GDP relying directly or indirectly on the services nature provides. The director of WWF Colombia pointed out that when ecosystems degrade, the consequences extend beyond biodiversity loss. Degradation of forests leads to water regulation issues, climate instability, and reduced productivity. The disappearance of wetlands results in increased flood risks and higher infrastructure costs. Weakened coral reefs threaten coastal protection, tourism, fishing industries, and livelihoods. These impacts underscore the interconnectedness of ecological health and economic stability. Valenzuela urged business leaders and decision-makers to recognize the value of natural capital as a strategic asset. She explained that incorporating these considerations into corporate strategies can enhance competitiveness, reputation, market access, and financial opportunities. Investors, consumers, and regulators are increasingly focused on how products are made, their origins, and their environmental impact. Companies must align their operations with these evolving expectations to remain viable in the future. During the event, Fabio Arjona, the designated environment minister, commented on the performance of the current government under President Gustavo Petro in the environmental sector. He gave the administration a rating of zero, indicating dissatisfaction with its approach to environmental policies. This critique adds context to the broader discussion around the need for stronger commitments to sustainability and environmental protection. The IX Cumbre de la Sostenibilidad de SEMANA continues to highlight the growing importance of integrating environmental considerations into economic planning and policy-making. As discussions unfold, participants are expected to explore practical steps for transitioning toward more sustainable models of development. The event serves as a platform for stakeholders to exchange insights and strategies aimed at balancing economic growth with environmental preservation. The event, which is being broadcast live from Bogotá, brings together experts, business leaders, and policymakers to address pressing environmental challenges. With increasing awareness of the role of natural capital in economic resilience, the focus is shifting from viewing conservation as a constraint to recognizing it as a driver of innovation and long-term prosperity.