The World Cup trophy, crafted from 18-karat gold with a base adorned with two green malachite rings, will make its debut during the final match of the North American World Cup 2026, set to take place this Sunday. The trophy, weighing 6,175 kilograms, will be transported in a custom-designed case created by Louis Vuitton, one of the official suppliers to FIFA. This container will carry the trophy onto the field just before the final, continuing a tradition established since 2010. The case was manufactured in the historic workshops of Asnières-sur-Seine near Paris by artisans employed by Louis Vuitton. It features the iconic monogrammed canvas of the brand, with two front panels displaying hand-painted golden "V" symbols representing both "victory" and "Vuitton." The exterior includes leather trim known as "lozines," corner protectors made of gilded brass, a lock, and clasps inspired by designs used by the house since the 1860s. Inside, the case is lined with light beige leather and bears the logo of the collaboration between Louis Vuitton and FIFA on the lid. Romy Gai, Director of Commercial Operations at FIFA, stated that the official trophy is the most coveted prize in world football and it makes sense that it is transported in a Louis Vuitton case. She emphasized that the moment the trophy is brought onto the pitch before the final will once again be a climactic moment linking tradition with the peak expression of modern football. Pietro Beccari, CEO and president of Louis Vuitton, noted that for over a decade, his company has shared an unwavering commitment to excellence with FIFA, united by the belief in the power of sport to inspire and unite people. He added that Louis Vuitton has been a companion to FIFA World Cups since 2010, playing a central role in Brazil 2014, Russia 2018, and Qatar 2022. As the official licensee of the FIFA World Cup 2026, Louis Vuitton has introduced a limited edition collection featuring three cases inspired by the trophy's container. The collection includes the Coffret 8 Montres, a case designed to hold up to eight watches on removable cushions; the Cotteville 16 Montres, a case with a removable tray capable of holding up to 16 watches; and the Malle Courrier Lozine 110, a sophisticated trunk. Each piece is decorated with monogrammed canvas, a hand-painted FIFA World Cup logo, and a golden "V." The World Cup final is scheduled to occur this Sunday, marking the culmination of the tournament and the presentation of the trophy. The event will feature the traditional protocol of transporting the trophy in the specially designed Louis Vuitton case, accompanied by an ambassador of the brand and a FIFA legend. This ritual has become an iconic part of the World Cup experience, symbolizing the fusion of luxury and sporting achievement. Louis Vuitton’s involvement in the World Cup extends beyond the trophy case, with the brand having played a prominent role in previous tournaments. Their partnership with FIFA reflects a long-standing commitment to excellence and innovation in both fashion and sports. The upcoming World Cup in North America will see this relationship continue, with the unveiling of new products inspired by the tournament. The design of the trophy case highlights the intersection of high-end craftsmanship and the prestige of international football. The inclusion of elements such as the golden "V" and the monogrammed canvas underscores the significance of the occasion and the importance placed on honoring the legacy of the World Cup. The case serves not only as a means of transport but also as a symbol of the global reach and influence of the sport. The World Cup final will bring together fans from around the world, all eager to witness history being made. The presence of the Louis Vuitton case adds another layer of spectacle to the event, reinforcing the connection between the world of fashion and the world of sports. As the final approaches, anticipation builds for the moment when the trophy will be presented, carried in a container that embodies both the tradition and the modernity of the game.
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