Vimal Elaichi ad row: Delhi High Court reserves order on notices to Shah Rukh Khan, Ajay Devgn

NDTVParty-alignedCenter6 hr. ago

The makers of Vimal Elaichi, a cardamom product, have approached the Delhi High Court against notices issued by the Food Safety and Standards Authority of India (FSSAI) to three actors involved in their advertising campaigns. PB Agro, the company behind the brand, claims they work with well-known actors to promote their product and asserts that their advertisement campaigns comply fully with applicable laws.

Bias read (Center): The article presents a factual account of a legal action taken by a company against regulatory notices without any evident ideological framing or biased language. It does not take a stance on the legality or validity of the FSSAI notices nor does it favor either the company or the regulatory body.

The Indian ExpressIndependentCenter16 hr. ago

The Delhi High Court has reserved its decision on a legal challenge regarding show-cause notices issued to Bollywood actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff by the Maharashtra Food and Drug Administration (FDA). The notices allege that the actors' advertisements for Vimal Elaichi constitute 'surrogate advertising' for Vimal pan masala, a product banned in Maharashtra. PB Agro LLP, the master licensee for the Vimal brand, filed the plea, arguing that the notices unfairly target the brand ambassadors rather than the company itself and claim they do not promote pan masala. The company asserts compliance with laws prohibiting pan masala in Maharashtra and denies engaging in surrogate advertising. The case involves a dispute over jurisdiction between Delhi and Maharashtra.

Bias read (Center): The article presents both sides of the legal dispute without overtly favoring one party. It includes statements from PB Agro LLP and the opposing counsel, providing balanced perspectives on the jurisdictional issue and claims of surrogate advertising. There is no evident editorializing or biased phr