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A litre of milk costs €0.45 in Konzum, Croatia, and the lowest price is €0.79 in Mercator: how is this possible with the same owner?
Slovenia🏛️ PoliticsCenter5 hr. ago

A litre of milk costs €0.45 in Konzum, Croatia, and the lowest price is €0.79 in Mercator: how is this possible with the same owner?

The article compares the price of milk between two stores under the same parent company, Fortenova: Hrvatski Konzum in Croatia and Mercator in Slovenia. On August 4, 2026, a liter of regular milk at Konzum was available for 0.45 euros during a promotional sale, while the cheapest milk at Mercator in Slovenia was priced at 0.79 euros. Despite being part of the same group, the prices differ significantly. Mercator explains that direct comparisons are complex due to factors like state regulation of food prices in Croatia, lower VAT rates, differences in fat content, and market conditions. They note that the Konzum price was part of a promotion and that the product had different fat content. The next day, the price at Konzum returned to 0.65 euros, and historical data shows it was 0.79 euros in May. Mercator argues that Slovenian milk is more expensive because they purchase it at higher prices to support the domestic supply chain. A representative from the Govedorejska poslovna združenje also reacts, expressing surprise at the pricing disparity.

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Slovenske novice logoSlovenske noviceIndependentCenter5 hr. ago
A litre of milk costs €0.45 in Konzum, Croatia, and the lowest price is €0.79 in Mercator: how is this possible with the same owner?

The article compares the price of milk between two stores under the same parent company, Fortenova: Hrvatski Konzum in Croatia and Mercator in Slovenia. On August 4, 2026, a liter of regular milk at Konzum was available for 0.45 euros during a promotional sale, while the cheapest milk at Mercator in Slovenia was priced at 0.79 euros. Despite being part of the same group, the prices differ significantly. Mercator explains that direct comparisons are complex due to factors like state regulation of food prices in Croatia, lower VAT rates, differences in fat content, and market conditions. They note that the Konzum price was part of a promotion and that the product had different fat content. The next day, the price at Konzum returned to 0.65 euros, and historical data shows it was 0.79 euros in May. Mercator argues that Slovenian milk is more expensive because they purchase it at higher prices to support the domestic supply chain. A representative from the Govedorejska poslovna združenje also reacts, expressing surprise at the pricing disparity.

Bias read (Center): The article presents a balanced discussion by including perspectives from both Mercator and a local agricultural representative. It does not overtly favor either side but provides context and explanations from multiple stakeholders. While there is some emphasis on the economic challenges faced by Sl

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