The International Football Association (FIFA) has announced plans to sell commercial rights to its football tournaments, including the World Cup, to investors in a potential multi-billion-dollar deal. The new entity, called FFE, would hold these rights and be majority-owned by FIFA, which would retain control over scheduling and rules. Private investors could acquire up to 20% of FFE, valued at $20 billion, while all 211 FIFA member associations would receive smaller shares. Critics, including the European Football Union (UEFA), have condemned the move, calling it a breach of ethical boundaries and questioning the transparency of financial benefits. The plan reportedly involves individuals connected to former U.S. President Donald Trump, with technology investor Joshua Kushner potentially leading the investment group through his fund, Thrive Eternal.
Bias read (Center): While the article presents criticism from UEFA, which leans left politically, it also includes FIFA’s official stance and mentions potential involvement of conservative-aligned figures linked to Trump. The framing remains balanced between institutional claims and external criticisms without clear sl





