IndiaThe BJP has adopted a new social media strategy that incorporates memes and Gen-Z slang to engage younger Indian audiences. This approach includes using pop culture references such as Spider-Man and Motu-Patlu, along with elements of Greek drama, to create relatable content. The strategy aims to resonate with Generation Z by leveraging internet trends and informal communication styles. The tactic reflects a broader effort to modernize political messaging and increase digital engagement among younger demographics.
Bias read (Conservative): The article highlights the BJP's strategic use of Gen-Z slang and pop culture references, which aligns with a more populist and youth-oriented approach typical of right-leaning parties. The emphasis on creating relatable content through internet trends suggests a focus on appealing to younger voters
