In August, open television channels in Argentina are making changes to retain audience ratings after the World Cup 2026. The show 'Avenida Brasil,' which returned this week under the 'Historias de Corazón' format hosted by Virginia Lago, has been performing well. The drama, which originally aired in Brazil in late 2013, has seen high viewership numbers since its return. On its first day back, it achieved an average of 7.4 points, becoming the most-watched program of the afternoon. It continued to perform strongly on subsequent days, reaching 8.3 points on Wednesday, leading the channel to extend its broadcast time. The storyline follows Rita, who seeks revenge against her stepmother Carmina for stealing part of her life as a child. The show's success echoes its previous run, where it averaged 16.6 points during its initial airing and reached 27.1 points for its finale.
Bias read (Center): The article discusses the performance of a television show and does not take a stance on any political issue. It provides factual information about the show's ratings and storyline without showing bias toward any political entity or ideology.





