PTA majority of Brazilians (39%) have never heard of the concept of a circular economy, according to a survey commissioned by the Plastic Transformation Movement and conducted by QualiBest. While 57% of respondents had heard of the term, most did not fully understand it—only 12% claimed to know it well, while 45% had heard of it but lacked detailed knowledge. The study highlights the need for greater education on the topic, particularly through schools, governments, businesses, and social organizations, targeting children and adolescents as key influencers within families and communities. The research, based on interviews with 834 people aged 18 and older between April 30 and May 8, 2026, showed that 74% of participants were willing to change their consumption habits to reduce waste, though 23% were unwilling. Responsibility for recycling was broadly shared among the population (78%), government (63%), and companies (55%). Compared to a similar 2025 study, there has been a slight increase in perceived responsibility across all groups. Additionally, 42% of respondents reported having returned products through reverse logistics at least once, with 14% doing so frequently.
Bias read (Center): The article presents factual data from a survey on public awareness of the circular economy and does not take a clear ideological stance. It quotes experts and provides balanced information without overtly favoring any political perspective.
