CroatiaThe article reports on PwC's expansion into Southeast Europe, highlighting Dragoljub Mrkajić's appointment to a significant role. It discusses PwC's focus on helping companies integrate technology, data, and artificial intelligence (AI) into their operations to improve business outcomes. The piece notes that while many companies invest in AI, few have seen tangible financial returns, citing a PwC survey showing only 12% of CEOs report simultaneous revenue growth and cost reduction through AI. Mrkajić’s background includes over 15 years of experience in management consulting, corporate strategy, and leading transformation programs, particularly in data and AI projects. He has worked with major firms across Europe and Southeast Asia, and his career path includes roles at Fortenova Group and the United Nations Industrial Development Organization (UNIDO). Mrkajić emphasizes that successful implementation of strategies requires more than just planning, it demands execution across the entire organization, with AI playing a supportive role alongside commercial models and operational structures.
Bias read (Center): The article presents information about PwC's business strategy and Mrkajić's professional background without overtly favoring any political ideology. While the topic involves economic and technological development, which can have political implications, the framing remains neutral, focusing on facts
