Puli Demaría: from personal losses to her reinvention as a DJ and entrepreneur

Paula “Puli” Demaría has emerged as one of Argentina’s most compelling figures within its nightlife scene, but behind the glimmer of the stage and her role as an entrepreneur lies a story defined by resilience and transformation. In an intimate conversation with journalist Roberto Funes, the DJ reflected on how she managed to turn adversity into tools for life. When recalling her beginnings, she admitted that her passion for music was present since childhood: “The DJ was always there from a very young age. I would record my own cassettes with the double cassette player and throw together my own parties.” Her path toward her current professional status was anything but straightforward. After training in diverse disciplines, ranging from acting and radio production to gastronomy and shoemaking, Demaría acknowledges that she has always needed to stay in motion. However, her journey was also marked by severe family challenges, including the early loss of her brother Cristian and the difficulties of motherhood. Regarding the miscarriages she endured before having children, she stated: “It changed me a lot because I was very young. I had an immense desire to become a mother, and when I started trying, the road began to get complicated, but I’m not someone who gives up easily.” The artist also spoke about the difficult process surrounding the death of Matías, the father of her older children, who suffered from a mental illness. With sensitivity, she emphasized the importance of mental health: “There are many illnesses and many visible cures, but when it comes to the mind, it can often be invisible; we need to be attentive.” This experience, combined with her firm determination to overcome obstacles, forged a character that she now applies both in her events and in her shoe brand, Puli.D, which she founded after years of specialized study. When asked about the pressures of exposure and the labels, particularly regarding her relationship with Carolina “Pampita” Ardohain, Demaría was clear: “It took me many years to move away from being ‘Puli Demaría, the friend of Pampita.’ Being friends with her doesn’t necessarily make you better or worse.” Currently, as she approaches her 50th birthday, she is preparing for a celebration that promises to be an immersive experience. Looking ahead to her legacy, she concluded with a reflection on her identity: “I would like people to remember me as the best mother I could have been and as a woman who dared everything, loved deeply, and always without hurting anyone.” Demaría's career began in the late 1990s when she entered the entertainment industry through modeling and television appearances. Her transition into DJing came later, during the early 2000s, as electronic music gained traction in Argentina. She quickly became known for her unique style, blending Latin rhythms with global beats, earning her a reputation as a pioneer in the local scene. Over the years, she has hosted numerous high-profile events, becoming a staple in Buenos Aires' club culture. In addition to her work as a DJ, Demaría has expanded her influence through entrepreneurship. The launch of her shoe brand, Puli.D, in 2016 marked a new chapter in her career, reflecting her commitment to quality craftsmanship and design. The brand has received critical acclaim for its innovative approach to footwear, combining comfort with aesthetic appeal. Demaría has also invested in real estate and other ventures, showcasing her ability to adapt and thrive in different industries. Her personal life has been equally complex, shaped by the loss of close family members and the challenges of raising children alone. Despite these hardships, she has maintained a public presence, using her platform to advocate for mental health awareness and support for women facing similar struggles. Her openness about her experiences has resonated with many fans, who see her as a symbol of strength and perseverance. As she prepares for her 50th birthday, Demaría continues to evolve, balancing her roles as a mother, entrepreneur, and cultural icon. Her upcoming celebration will feature collaborations with emerging artists and a focus on sustainability, aligning with her broader vision for the future. Fans and colleagues alike anticipate another milestone in her storied career, one that underscores her enduring impact on Argentine culture.