The article discusses the efforts by Spain's tourism lobby group Exceltur to shift from a quantitative to a qualitative approach in tourism, aiming to generate more economic impact per destination. This initiative, called 'Turismo que Suma,' involves 27 local governments including Madrid, Barcelona, and Málaga. The campaign seeks to restore healthy coexistence between residents and tourists after years of citizen protests over overcrowding. Óscar Perelli, executive vice president of Exceltur, emphasizes the need to respect residential areas.
Bias read (Center): The article presents the initiative as a balanced effort by a tourism lobby group to improve quality over quantity, without overtly criticizing or praising specific political factions. It reports on the goals and participation of multiple cities without taking a clear ideological stance.





