CroatiaThe European Commission (EC) has published guidelines outlining transparency obligations for providers and entities introducing certain artificial intelligence (AI) systems, which will come into effect on August 2, 2026. These guidelines aim to help people recognize when they are interacting with AI or when content has been created or modified using AI, thereby reducing risks of deception and manipulation. The guidelines specify that AI providers must design systems to inform users during direct interaction with AI and include machine-readable labels to enable detection of AI-generated or manipulated content. Entities implementing such systems must warn users when exposed to convincing fabricated content generated by AI on issues of public interest without human review or editorial oversight, as well as emotion recognition or biometric categorization systems. The EC explains that compliance with these transparency requirements under the AI Act can be demonstrated through adherence to a code of practice, providing legal certainty and a practical method for proving compliance. The guidelines supplement the existing Code of Good Practice for Transparency of AI-generated Content, which
Bias read (Center): The article presents the EU Commission's new guidelines on AI transparency in a neutral manner, focusing on the technical and regulatory aspects without apparent ideological framing. It provides information on the implementation timeline, obligations for AI providers, and the purpose of the measures
