Jolina is 20 years old, weighs 105 million euros, but there is a problem: few people believe her

A 20-year-old Swiss woman named Jolina Gisele claims she owns one of the world’s most valuable Pokémon card collections, worth around 105 million euros. Her assertion has sparked both fascination and skepticism among collectors and fans of the iconic franchise. According to her official website, she holds nearly 60,000 Japanese collector cards, which she says are the largest such collection globally. She began collecting at age seven, under the guidance of her father, Ursa, a businessman who preferred investing in rare cards over yachts or diamonds. “Every Swiss franc we didn’t need went into Pokémon,” he reportedly said. The young collector gained attention last year after revealing her treasure in a vault in Switzerland, sparking debates online. Many doubted her authenticity, suggesting it might be a marketing stunt or even a product of artificial intelligence. Some questioned whether she was using a pseudonym, as there were almost no internet records of her prior to this year. In response, Jolina launched a personal page and released several videos, followed by interviews with media outlets to prove the existence of her collection. She posed for a cover shoot for Tatler magazine, wearing a skin-tight bodysuit and holding a box of cards beside a helicopter, describing the effort as part of a mysterious and glamorous unveiling. Her story echoes a broader trend in the Pokémon card community. Earlier this year, a rare card known as the PSA 10 Pikachu Illustrator sold for £12 million, marking a turning point for the hobby. What once seemed like a childhood pastime has now evolved into a serious investment opportunity. Collectors have begun treating these cards as assets comparable to fine art, with some seeing them as the modern-day equivalent of a Picasso. This shift has led to increased competition and speculation about the true value of individual holdings. Despite her claims, Jolina’s collection has yet to surpass the current Guinness World Records holders, Owen and Connor Gray, a British family who own 48,339 cards. Their collection, amassed since 2013, remains unverified in terms of total cost, though their father described it as his life's work. The brothers moved their entire collection into a high-security vault in late 2025, realizing its financial potential only after they relocated it. They officially unveiled their collection in April through a Bond-style trailer, drawing further interest from investors and enthusiasts alike. Jolina, however, insists her approach differs. She describes herself as the “Pokémon princess” and recalls how collecting helped her gain friends during childhood. “It was cool to see kids of all ages gathering and trading cards,” she said. While her narrative paints a picture of passion and dedication, critics remain unconvinced. Some argue that the lack of verifiable history makes her claim difficult to substantiate. Others suggest that while the market for rare cards is growing, the true value of any given set remains uncertain. As the debate continues, the future of Pokémon card collecting appears poised for more dramatic shifts. With rising demand and increasing prices, the hobby is evolving beyond casual play into a niche investment sector. Whether Jolina Gisele’s collection will stand as proof of this transformation remains to be seen. For now, her story continues to captivate, blending mystery, ambition, and the enduring appeal of a global phenomenon.