Selected designers for our Olympians

The Olimpijski Komitet Slovenije has announced the selection of a new design team to create the national Olympic collection for the 2028 Summer Games in Los Angeles. The chosen designers include fashion designer and Olympian Cilka Sadar, fashion designer Sara Valenci, and graphic designers Žiga Artnak and Emil Kozole from Studio Ljudje. This marks the end of an era for Kranjčan Sandi Murovec, who had been responsible for designing the Olympic collections since 2012, including the last one for the Winter Games in Milan and Cortina 2026. The decision was made after receiving eleven proposals for the design of the Slovenian Olympic collection. A specialist committee evaluated these submissions and selected the four designers to represent Slovenia’s visual identity during the upcoming games. The new collection aims to reflect the achievements of Slovenian athletes through modern designs, sustainable materials, and thoughtful graphic elements. According to the Olympic Committee, the visual identity will draw inspiration from the stories of Slovenian Olympic successes, with the central symbol being Mount Triglav, composed of 59 elements representing medals won by Slovenian athletes at past Olympics. The design team will work on creating both clothing and supplementary items that embody the spirit of the nation. The logo “Slovenia Triglav” will serve as a key component of the visual identity, combining contemporary aesthetics with traditional symbolism. The collection will be publicly unveiled before the departure of the Slovenian delegation to the Olympic Games, ensuring that the country's presence is marked by both style and substance. This transition signifies a shift in approach towards more innovative and environmentally conscious design practices. The previous designer, Sandi Murovec, played a pivotal role in shaping the visual representation of Slovenia at international sporting events over the past decade. His work on the Winter Games in Milan and Cortina 2026 set a high standard, and his legacy will continue to influence future designs. The new team brings together expertise in fashion and graphic design, with each member contributing unique skills to the project. Cilka Sadar, known for her experience in both fashion and sports, will bring a personal touch to the collection, drawing on her own experiences as an athlete. Sara Valenci, a renowned designer, adds a professional perspective, while Žiga Artnak and Emil Kozole focus on the creative and technical aspects of the graphic components. The Olympic Committee emphasized that the new collection should not only look impressive but also communicate the values and achievements of Slovenian athletes. The use of sustainable materials reflects a growing emphasis on environmental responsibility within the sport industry. Additionally, the integration of historical and cultural symbols into modern designs ensures that the collection remains rooted in Slovenian heritage while appealing to a global audience. As preparations for the 2028 Games intensify, the design team will begin working closely with the Slovenian Olympic delegation to ensure that the final product aligns with the expectations of both the athletes and the public. The unveiling of the collection will take place shortly before the team departs for Los Angeles, marking a significant moment in the lead-up to the Games.