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FSSAI stops Dabur products sold with '100 per cent' claims
India🏛️ PoliticsCenteryesterday

FSSAI stops Dabur products sold with '100 per cent' claims

India's Food Safety and Standards Authority of India (FSSAI) has prohibited Dabur India from selling several food products that carry '100 per cent' claims on their labeling, stating these claims are ambiguous, unverifiable, and potentially misleading to consumers. The affected products include honey, apple cider vinegar, virgin coconut oil, sesame oil, cow ghee, coconut water, and coconut milk. These items were labeled with phrases like '100 per cent Natural,' '100 per cent Pure,' and '100 per cent Organic,' which FSSAI says violate the Food Safety and Standards (Advertising & Claims) Regulations, 2018. Additionally, some products displayed the Jaivik Bharat Logo without proper FSSAI certification for organic endorsements. FSSAI had previously warned Dabur to correct these issues, but no satisfactory action was taken. As a result, Dabur has been ordered to halt sales of the specified products and submit an Action Taken Report within 15 days. Dabur stated it has received the notice and is reviewing the content on its website.

FSSAI has directed Dabur India Limited to cease selling food products bearing claims such as "100% Natural," "100% Pure," and "100% Organic," citing that these labels are misleading and violate regulatory guidelines. The directive, issued via a prohibition order, targets a range of Dabur products, including honey, apple cider vinegar, virgin coconut oil, cow ghee, coconut water, and coconut milk. The regulator asserts that such claims are ambiguous and unverifiable, potentially deceiving consumers about the true composition and quality of the products. Dabur has been given a 15-day deadline to submit an Action Taken Report detailing steps taken to comply with the new restrictions. The FSSAI’s action follows a broader effort to enforce stricter labeling and advertising standards, as outlined in the Food Safety and Standards (Advertising & Claims) Regulations, 2018. These regulations aim to prevent consumer deception by ensuring that product claims align with factual data. The regulator emphasized that "100%" claims are not permissible for compound foods, which are products containing multiple ingredients. Dabur’s products, such as Dabur Himalayan Organic Apple Cider Vinegar and Dabur Organic Honey, were found to display the Jaivik Bharat logo without valid FSSAI organic endorsements, further prompting the regulatory intervention. Additionally, Dabur Hommade Coconut Milk was marketed with the claim "100% Purity," which the regulator deemed misleading. This is not the first time Dabur has faced scrutiny from the FSSAI. Previous notices issued to the company regarding similar claims were ignored, leading to the current enforcement action. The regulator has mandated that Dabur immediately halt the sale of all affected products and submit documentation proving compliance within 15 days. The company has acknowledged receiving the notice and is currently reviewing the content on its website. The FSSAI has also increased its use of social media to publicize enforcement actions against food businesses, including e-commerce platforms, highlighting a shift toward greater transparency and accountability in the FMCG sector. The crackdown reflects a growing emphasis on consumer protection and ethical marketing practices. Health professionals have expressed concern over the impact of such labels, arguing that terms like "100% natural" or "pure" can create a false sense of health benefits. Dr. Amit Prakash Singh, a consultant in internal medicine, warns that these claims often lead to a "health halo," where consumers assume a product is inherently healthier based solely on its branding. He stresses that the nutritional value of a product depends on factors beyond just its labeling, such as the ingredient list, serving size, and overall dietary context. Consumers are advised to scrutinize detailed nutritional information rather than rely solely on promotional language. The FSSAI’s focus extends beyond Dabur to other sectors, including the alcoholic beverage industry. Recent inspections revealed that some manufacturers were using artificial or nature-identical flavors to replicate the taste and aroma of standard spirits like rum and whisky. Such practices, according to the regulator, misrepresent the true nature of the products and violate labeling laws. Companies such as United Spirits Ltd, INBREW Beverages, and Mohan Rocky Springwater have been targeted for these violations. The regulator has also prohibited the sale of specific products, including Old Monk XXX Rum and McDowell’s No 1 Rum, due to discrepancies in their aging processes and flavoring methods. These actions underscore the FSSAI’s commitment to enforcing strict adherence to food safety and labeling standards across diverse industries. Meanwhile, in Maharashtra, the state government has imposed a comprehensive ban on the production and sale of non-dairy paneer, commonly known as analogue paneer. This measure aims to curb the proliferation of counterfeit dairy products and ensure consumer safety. Violators face penalties ranging from fines of up to ₹1 lakh to imprisonment for up to six months. The ban applies to all stages of the supply chain, including manufacturing, storage, and retail. The Maharashtra Food and Drug Administration has warned that selling non-dairy paneer as genuine dairy paneer constitutes a deceptive trade practice and could lead to severe legal repercussions. This initiative aligns with national efforts to combat food adulteration and promote transparency in food labeling. Across the country, the FSSAI continues to intensify its oversight of food safety and advertising standards. The regulator has taken action against numerous companies, including those in the FMCG, alcoholic beverages, and dairy sectors, for violating labeling and advertising laws. These measures are part of a broader strategy to enhance consumer trust and ensure that product claims are both truthful and verifiable. As the FSSAI expands its enforcement capabilities, the pressure on companies to adhere to stringent regulatory requirements is increasing, signaling a shift towards greater accountability and transparency in the food and beverage industries.

13 reports

The Hindu logoThe HinduIndependentCenterFactual 97Objective 932 days ago
FSSAI names USL, Inbrew, others in crackdown on flavouring norms violations

On August 2, 2026, the Food Safety and Standards Authority of India (FSSAI) announced it had issued notices to several alcoholic beverage manufacturers, including United Spirits Ltd (USL) and INBREW Beverages, for allegedly violating flavoring regulations. The notices were based on allegations that some manufacturers were adding flavors that mimic the natural profile of their products, such as adding rum flavor to rum or whisky flavor to whisky. FSSAI clarified that while the use of flavoring substances is not prohibited, the practice of adding flavors that replicate the product's natural characteristics violates regulations requiring beverages to maintain their true, natural taste and aroma. The regulator also mentioned inspections in Goa and plans for further actions against additional manufacturers in Maharashtra.

Bias read (Center): The article presents a factual report on regulatory enforcement by FSSAI without overtly favoring any political ideology. It provides balanced information about the regulatory action, clarifications from FSSAI, and the implications of the violations without taking a clear ideological stance. The phr

Why factuality (97): This article provides detailed and specific information about FSSAI's actions, naming particular plants and products involved. It aligns strongly with the cross-source consensus and includes additional context about the regulations being followed, making it highly factual.

Why objectivity (93): The article maintains a neutral tone throughout, presenting facts without editorializing. It explains both sides of the issue, clarifying that there is no outright ban on flavoring while noting the specific violations. This contributes to its high level of objectivity.

India Today logoIndia TodayIndependentCenterFactual 95Objective 90yesterday
Maharashtra bans non-dairy paneer, violators face 6 months in jail, Rs 1 lakh fine

Maharashtra has implemented a strict ban on the production, sale, and distribution of non-dairy paneer, making it the second Indian state after Chhattisgarh to do so. The ban aims to prevent the circulation of counterfeit and adulterated dairy products, with penalties including up to six months in prison and fines of up to Rs 1 lakh for violations. Under the Food Safety and Standards Act, selling non-dairy paneer as genuine dairy paneer is considered misleading and illegal. Non-dairy paneer is typically made with vegetable fats and oils, but according to FSSAI regulations, it must be clearly labeled and not marketed as traditional dairy paneer. The move follows increased efforts to combat synthetic milk and paneer production, including recent raids in Pune that uncovered large quantities of fake paneer and related materials.

Bias read (Center): The article presents a factual account of a regulatory measure taken by the Maharashtra government to address food safety concerns. It includes quotes from official sources and explains both the legal framework and the rationale behind the ban. There is no evident ideological framing or biased phras

Why factuality (95): The article accurately reports the Maharashtra government's ban on non-dairy paneer, citing the Food Safety Commissioner and referencing the Food Safety and Standards Act, 2006. It aligns closely with the cross-source consensus that Maharashtra implemented this ban to prevent the sale of fake and ad

Why objectivity (90): The article presents the information neutrally, focusing on the regulatory actions and legal framework without showing bias toward either the government or the industry. It avoids emotionally charged language and maintains a balanced tone.

Hindustan Times logoHindustan TimesIndependentCenterFactual 95Objective 90yesterday
Which Dabur products are banned from using 'misleading' 100% claims? Full list

India's Food Safety and Standards Authority (FSSAI) has banned several Dabur India products for making misleading '100% natural' and '100% pure' claims, which violate the FSS (Advertising & Claims) Regulations, 2018. The affected products include honey, apple cider vinegar, virgin coconut oil, sesame oil, cow ghee, coconut water, and coconut milk. FSSAI noted that these products displayed the Jaivik Bharat logo without proper endorsement and had previously warned Dabur without corrective action. Dabur responded by stating it is reviewing the claims on its products. Additionally, FSSAI has imposed bans on certain alcoholic beverages from Diageo and Inbrew Beverages for using artificial flavors, and suspended licenses for other companies for regulatory violations.

Bias read (Center): The article reports on regulatory actions by the Food Safety and Standards Authority of India (FSSAI), focusing on enforcement of labeling laws. It presents both the regulatory stance and the company's response without overtly favoring either side. The framing remains neutral, emphasizing compliance

Why factuality (95): The article accurately lists the Dabur products affected by FSSAI's directive and explains the legal basis for the prohibition. It aligns with the cross-source consensus that Dabur was ordered to stop using '100%' claims.

Why objectivity (90): The article remains neutral in tone, presenting the facts without taking a stance on the issue. It focuses on the regulatory actions and does not show favoritism toward either Dabur or FSSAI.

Times of India logoTimes of IndiaIndependentCenterFactual 95Objective 902 days ago
'Flavouring neutral alcohol isn't right in spirit'

The Food Safety and Standards Authority of India (FSSAI) has banned the addition of 'rum flavour' to rum or 'whisky flavour' to whisky, stating this practice misleads consumers by disguising the true nature of the beverage. According to FSSAI, these flavors should develop naturally through the production process rather than being artificially added. Inspections revealed that some manufacturers were using neutral alcohol, lacking inherent flavor, and adding synthetic flavors to mimic the taste of rum or whisky. These products must now be labeled as 'rum-flavoured spirit' or 'whisky-flavoured spirit.' FSSAI also criticized specific brands for misleading labeling, including claims like '7 years old blended,' which did not reflect the actual composition of the product. While some companies were penalized, FSSAI noted that many others comply with current regulations.

Bias read (Center): The article presents regulatory actions taken by a governmental authority (FSSAI), focusing on enforcement of food safety standards. There is no overt ideological framing, loaded language, or selective sourcing that would indicate a clear political lean. The content remains focused on factual policy

Why factuality (95): The article accurately reports FSSAI's prohibition on adding rum or whisky flavor to spirits and names the affected manufacturers. It aligns with the cross-source consensus that FSSAI cracked down on such practices.

Why objectivity (90): The article presents the information objectively, focusing on the regulatory actions and scientific reasoning behind the prohibition. It avoids biased language and maintains a neutral tone.

NDTV logoNDTVParty-alignedCenterFactual 95Objective 902 days ago
No '100%' Tag On Honey, Coconut Oil: Food Regulator's Directive To Dabur

The Food Safety and Standards Authority of India (FSSAI) issued a prohibition order against Dabur India Ltd for selling food products that falsely claimed to be '100 per cent' pure. The directive came after FSSAI identified these claims as misleading, indicating that such labeling does not meet regulatory standards. This action highlights ongoing efforts by Indian regulators to enforce transparency in food product labeling. Dabur, a well-known Indian company, is now required to comply with the new guidelines or face further penalties.

Bias read (Center): The article presents a regulatory decision made by an independent authority (FSSAI) regarding food labeling practices. There is no overt ideological framing or emphasis on specific political agendas. The focus remains on the enforcement of regulations rather than promoting any particular political立场

Why factuality (95): The article accurately summarizes FSSAI's directive to Dabur regarding the misuse of '100%' claims. It aligns with the cross-source consensus that Dabur was ordered to stop such claims.

Why objectivity (90): The article is concise and factual, presenting the information without introducing bias or emotional language. It remains neutral in tone.

Hindustan Times logoHindustan TimesIndependentCenterFactual 95Objective 902 days ago
FSSAI prohibits Dabur from selling food products with '100 pc' claims

The Food Safety and Standards Authority of India (FSSAI) has banned Dabur India from selling several food products that used misleading '100 per cent' claims, such as honey, cow ghee, and edible oils. The regulator stated that these labels violated the FSS (Advertising & Claims) Regulations, 2018, as they were ambiguous and could mislead consumers. Dabur's products, including Organic Honey and Apple Cider Vinegar, were found using the Jaivik Bharat Logo without proper FSSAI organic certification. Additionally, the company was previously warned to stop these claims but failed to take corrective action. The FSSAI now requires Dabur to cease sales of these products and submit an Action Taken Report within 15 days. This follows a broader trend of the FSSAI targeting misleading advertising practices across the food industry.

Bias read (Center): The article presents the FSSAI's regulatory action against Dabur India based on legal guidelines and does not express overt ideological bias. While the issue involves corporate regulation, the framing remains neutral, focusing on compliance with laws rather than taking a partisan stance. The report,

Why factuality (95): The article accurately reports FSSAI's prohibition on Dabur's '100%' claims. It aligns with the cross-source consensus that Dabur was ordered to stop such claims.

Why objectivity (90): The article is concise and factual, presenting the information without introducing bias or emotional language. It remains neutral in tone.

The Print logoThe PrintIndependentCenterFactual 95Objective 902 days ago
FSSAI prohibits Dabur from selling food products with ‘100 pc’ claims

The Food Safety and Standards Authority of India (FSSAI) has prohibited Dabur from selling food products that make '100 pc' (percent) claims. This decision comes after the FSSAI determined that such claims were misleading and did not meet regulatory standards for accuracy. Dabur, a well-known Indian company, had previously used these claims on its packaging, which suggested a higher level of purity or quality than was substantiated by scientific evidence. The prohibition highlights the FSSAI's efforts to enforce transparency and prevent deceptive advertising in the food industry. The ruling could impact Dabur's marketing strategies and potentially affect consumer trust in its product labeling.

Bias read (Center): The article presents the FSSAI's regulatory action against Dabur as a factual update, without overtly criticizing or praising either party. It focuses on the technical and legal aspects of the claim violation rather than taking a clear ideological stance. While the issue involves government agency (

Why factuality (95): The article accurately reports FSSAI's prohibition on Dabur's '100%' claims. It aligns with the cross-source consensus that Dabur was ordered to stop such claims.

Why objectivity (90): The article is concise and factual, presenting the information without introducing bias or emotional language. It remains neutral in tone.

Times of India logoTimes of IndiaIndependentCenterFactual 95Objective 902 days ago
Flavoured rum, whisky? FSSAI tightens rules for alcohol labels

The Food Safety and Standards Authority of India (FSSAI) has taken enforcement action against several alcohol brands, including Old Monk, McDowell's, and others, for allegedly violating labeling regulations. Inspections revealed that some manufacturers were adding external flavorings like 'rum flavor' to rum and 'whisky flavor' to whisky, rather than allowing natural development through traditional methods. These products were being sold as standard rum or whisky despite being primarily made from neutral alcohol, which lacks the inherent flavor profiles. FSSAI requires such products to be labeled as 'Rum-flavored Spirit' or 'Whisky-flavored Spirit' to avoid misleading consumers. The agency also criticized a variant of Old Monk XXX Rum for falsely claiming to be '7 Years Old Blended,' as it mainly contained unaged neutral spirit. The actions aim to ensure transparency and compliance with food safety standards.

Bias read (Center): The article presents FSSAI's regulatory actions based on scientific findings and legal frameworks, without overtly favoring any political ideology. While the issue involves regulation of industry practices, the tone remains objective, focusing on compliance with established standards rather than esp

Why factuality (95): The article accurately reports FSSAI's crackdown on flavored rum and whisky and names the affected manufacturers. It aligns with the cross-source consensus that FSSAI tightened rules for alcohol labels.

Why objectivity (90): The article presents the information objectively, focusing on the regulatory actions and scientific reasoning behind the prohibition. It avoids biased language and maintains a neutral tone.

The Print logoThe PrintIndependentCenterFactual 95Objective 903 days ago
FSSAI names USL, Inbrew, others in crackdown on flavouring norms violations

The Food Safety and Standards Authority of India (FSSAI) has identified several companies, including USL and Inbrew, for violating flavoring norms. These violations reportedly involve the unauthorized addition of flavors to food products, which could pose health risks. The FSSAI's action marks part of a broader crackdown on non-compliance with food safety regulations. While the specific details of the violations remain undisclosed in the provided text, the move signals increased regulatory scrutiny in the food industry. This development highlights ongoing challenges in enforcing food safety standards across Indian manufacturers.

Bias read (Center): The article presents a factual report on regulatory enforcement by the FSSAI without overtly favoring any political ideology. It focuses on the technical violation of flavoring norms rather than taking a stance on the underlying policies or political implications of the crackdown. There is no clear傾

Why factuality (95): The article accurately reports that FSSAI has issued notices to companies like USL and Inbrew for violations related to flavoring norms. It aligns closely with the cross-source consensus from other articles, though it lacks specific details about the nature of the violations beyond mentioning 'flavo

Why objectivity (90): The article presents the information neutrally, without apparent bias or emotional language. However, it briefly mentions the crackdown without providing much context or explanation, which slightly reduces its balance.

Hindustan Times logoHindustan TimesIndependentCenterFactual 95Objective 85yesterday
Dabur asked to stop sale of honey, other products with '100%' claims. Here's why

The Food Safety and Standards Authority of India (FSSAI) has instructed Dabur India Limited to cease using '100 per cent' claims on its product packaging, citing these labels as ambiguous and unverifiable. The directive follows findings that some of Dabur's products, including honey, apple cider vinegar, and coconut milk, made misleading claims about being '100 per cent natural,' 'pure,' or 'organic.' The FSSAI cited the FSS (Advertising & Claims) Regulations, 2018, which prohibits false or misleading advertising. Dabur was given a 15-day deadline to submit an Action Taken Report (ATR). This action aligns with previous actions by the Central Consumer Protection Authority (CCPA), which penalized another company for similar claims. Dabur confirmed receipt of the notice and stated it is reviewing affected products.

Bias read (Center): The article presents the regulatory action taken by FSSAI against Dabur based on legal regulations and does not take a clear ideological stance. It reports on the enforcement of rules regarding product labeling without overtly favoring either side of the political spectrum. The focus remains on theF

Why factuality (95): The article accurately describes FSSAI's directive to Dabur regarding the misuse of '100%' claims on its products. It references the FSS (Advertising & Claims) Regulations, 2018, and aligns with the cross-source consensus that Dabur was ordered to stop such claims.

Why objectivity (85): While the article is mostly factual, it includes a brief mention of Reuters, which might introduce a slight bias depending on the source. Overall, it remains relatively neutral but slightly leans towards highlighting the regulatory action rather than presenting both sides equally.

India Today logoIndia TodayIndependentCenterFactual 95Objective 852 days ago
FSSAI stops Dabur products sold with '100 per cent' claims

India's Food Safety and Standards Authority of India (FSSAI) has prohibited Dabur India from selling several food products that carry '100 per cent' claims on their labeling, stating these claims are ambiguous, unverifiable, and potentially misleading to consumers. The affected products include honey, apple cider vinegar, virgin coconut oil, sesame oil, cow ghee, coconut water, and coconut milk. These items were labeled with phrases like '100 per cent Natural,' '100 per cent Pure,' and '100 per cent Organic,' which FSSAI says violate the Food Safety and Standards (Advertising & Claims) Regulations, 2018. Additionally, some products displayed the Jaivik Bharat Logo without proper FSSAI certification for organic endorsements. FSSAI had previously warned Dabur to correct these issues, but no satisfactory action was taken. As a result, Dabur has been ordered to halt sales of the specified products and submit an Action Taken Report within 15 days. Dabur stated it has received the notice and is reviewing the content on its website.

Bias read (Center): The article reports on regulatory actions by FSSAI, a government body, regarding product labeling practices. It presents both the regulator's findings and the company's response without overtly favoring either side. The language remains neutral, focusing on the legal and regulatory framework rather

Why factuality (95): The article accurately reports FSSAI's prohibition on Dabur's '100%' claims and lists the affected products. It aligns with the cross-source consensus that Dabur was ordered to stop such claims.

Why objectivity (85): The article is mostly neutral but slightly emphasizes the regulatory action taken by FSSAI. It includes some background on the Jaivik Bharat Logo, which adds context but may slightly shift the focus.

India Today logoIndia TodayIndependentCenterFactual 95Objective 80yesterday
FSSAI bans Dabur's 100% natural claims; doctors warn of false health halo

The Indian Food Safety and Standards Authority of India (FSSAI) has banned the use of '100% natural' and similar claims on food products like honey and ghee, arguing that such labels can mislead consumers by creating a false perception of health benefits. The regulator specifically cited Dabur's Homemade Coconut Milk, which claimed '100% purity,' as an example of misleading advertising. Health experts, including Dr. Amit Prakash Singh, warn that terms like '100% natural' or 'zero sugar' can lead to a 'health halo' effect, where consumers believe a product is inherently healthier without considering its full nutritional content. They emphasize that consumers should rely on detailed ingredient lists and nutrition facts rather than marketing slogans. The issue highlights broader concerns about how food labeling influences consumer behavior and dietary choices.

Bias read (Center): The article presents a balanced view by citing both regulatory actions and expert opinions without overtly favoring any political ideology. It focuses on factual reporting and expert analysis rather than taking a clear ideological stance.

Why factuality (95): The article accurately reports FSSAI's objection to Dabur's '100%' claims and mentions the health halo effect created by such labels. It aligns with the cross-source consensus that FSSAI took action against Dabur for misleading claims.

Why objectivity (80): The article introduces expert opinion on the health halo effect, which adds context but slightly shifts focus away from purely factual reporting. This introduces a minor bias toward consumer health concerns.

The Hindu logoThe HinduIndependentCenterFactual 92Objective 95yesterday
Explained: Why FSSAI has cracked down on Dabur’s ‘100%’ product claims

The Food Safety and Standards Authority of India (FSSAI) has instructed Dabur to cease selling products that make claims like '100% Natural' and '100% Pure'. This decision follows concerns over misleading advertising practices. The article explains the regulatory framework surrounding food labeling, highlighting how these claims may not meet the required standards set by FSSAI. It discusses the implications for both consumers and the fast-moving consumer goods (FMCG) industry, emphasizing the need for transparency and accuracy in product labeling. The piece serves as an explanatory guide to the regulatory actions taken by FSSAI.

Bias read (Center): The article presents a balanced explanation of FSSAI's regulatory actions against Dabur, focusing on the technical aspects of food labeling regulations rather than taking a partisan stance. It does not favor any particular political group or ideology, maintaining a neutral tone throughout.

Why factuality (92): The article focuses on Dabur's specific case but still fits within the broader context of FSSAI's regulatory actions. While it doesn't mention USL or Inbrew directly, it aligns with the overall theme of FSSAI cracking down on misleading labeling practices. The content is well-supported by the cross-

Why objectivity (95): The article is highly objective, offering explanations of the regulatory framework and implications for consumers and the industry. It avoids taking sides and presents the situation in a balanced manner.

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