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France targets Shein and Temu with new fast fashion levy
France🏛️ PoliticsCenteryesterday

France targets Shein and Temu with new fast fashion levy

France announced a new levy targeting 'ultra-fast fashion' items, aiming to charge up to nearly 20 euros per garment by 2030. The measure applies to Asian e-commerce platforms like Shein, Temu, and AliExpress, which have gained significant popularity in France. The law, passed by the French parliament in June, defines ultra-fast fashion based on sales volume and repair costs relative to purchase price. While the levy excludes European brands like H&M and Zara, critics argue it may favor domestic businesses. The French government claims the measure complies with EU law and dismisses Chinese warnings of retaliatory measures.

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France 24 (English) logoFrance 24 (English)State / PublicCenteryesterday
France targets Shein and Temu with new fast fashion levy

France announced a new levy targeting 'ultra-fast fashion' items, aiming to charge up to nearly 20 euros per garment by 2030. The measure applies to Asian e-commerce platforms like Shein, Temu, and AliExpress, which have gained significant popularity in France. The law, passed by the French parliament in June, defines ultra-fast fashion based on sales volume and repair costs relative to purchase price. While the levy excludes European brands like H&M and Zara, critics argue it may favor domestic businesses. The French government claims the measure complies with EU law and dismisses Chinese warnings of retaliatory measures.

Bias read (Center): The article presents the French government's initiative against ultra-fast fashion without overtly praising or condemning the policy. It includes perspectives from multiple stakeholders, including French officials, Chinese authorities, and industry players, while maintaining neutrality in tone. The

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