The article discusses the evolution of Icelandic media and advertising over time, focusing on the influence of major media outlets such as Vísir, RÚV, and others. It references Þórmundur Bergsson, who has worked in media and advertising for 42 years, reflecting on past changes and challenges faced by the industry. The piece highlights how media and advertising have adapted to new technologies and market demands, including the rise of digital platforms like Facebook. It also touches on historical shifts in media ownership and the role of different publications during various periods.
Bias read (Center): The article provides a historical overview of Icelandic media and advertising without taking a clear stance on current political issues. It focuses more on industry trends and personal reflections rather than advocating for any particular political viewpoint.


