ARFerrari has appointed Massimiliano Di Silvestre, former head of BMW Italia, as its new Director of Commercial and Marketing, replacing Enrico Galliera, a long-time executive known for his work with high-end clients. Di Silvestre will take office on July 1st and report directly to CEO Benedetto Vigna. This change comes amid controversy surrounding the launch of the Ferrari Luce, the brand’s first fully electric model, which faced criticism over its design and departure from traditional Ferrari aesthetics. The Luce was launched in late May at a price of around €550,000, with deliveries expected by the end of 2026. Galliera recently denied reports suggesting that purchasing the Luce would be required to access future limited-edition models, emphasizing that such pressure could harm customer satisfaction and residual values. Ferrari maintains that its system for allocating exclusive models considers factors like historical relationships, past purchases, event participation, and vehicle retention.
Bias read (Center): The article focuses on corporate leadership changes and product launches within a private company, with no mention of political figures, policies, or electoral processes. It provides factual information about management transitions and product features without apparent ideological framing or bias.
Why these scores (Factual 85 · Objective 90): The article provides specific details about Di Silvestre’s background, his new role at Ferrari, and the timing of the leadership change relative to the Luce launch. It also mentions Ferrari’s official statement regarding Galliera’s departure. The information appears consistent with general knowledge
