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Ferrarijev grdi konjiček luce je prodajni žrebec na Kitajskem
Slovenia🏛️ Politics17 hr. ago

Ferrarijev grdi konjiček luce je prodajni žrebec na Kitajskem

The article discusses the limited success of Ferrari's first electric vehicle, the Luce, in Europe compared to its rapid sell-out in China. While the car was intended for affluent customers, initial expectations suggested wealthy families might be the target market. However, the vehicle found buyers in China despite local luxury electric vehicles already being available. Ferrari planned to release only 88 units at an entry price of around €513,000 (approximately 3.988 million yuan), but some Chinese media reported these had already been sold out. The Beijing Business Times noted that orders were still possible, though it wasn't clear if they referred to new stock. The article highlights the appeal of the Luce’s design by Jony Ive, who previously worked at Apple, noting his designs became a status symbol in China and influenced competitors. It also mentions interest in the Luce beyond China, including in Thailand, while European enthusiasts continue to prefer traditional Ferrari names like Multipla or Leaf.

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Dnevnik logoDnevnikIndependent🔒Center17 hr. ago
Ferrarijev grdi konjiček luce je prodajni žrebec na Kitajskem

The article discusses the limited success of Ferrari's first electric vehicle, the Luce, in Europe compared to its rapid sell-out in China. While the car was intended for affluent customers, initial expectations suggested wealthy families might be the target market. However, the vehicle found buyers in China despite local luxury electric vehicles already being available. Ferrari planned to release only 88 units at an entry price of around €513,000 (approximately 3.988 million yuan), but some Chinese media reported these had already been sold out. The Beijing Business Times noted that orders were still possible, though it wasn't clear if they referred to new stock. The article highlights the appeal of the Luce’s design by Jony Ive, who previously worked at Apple, noting his designs became a status symbol in China and influenced competitors. It also mentions interest in the Luce beyond China, including in Thailand, while European enthusiasts continue to prefer traditional Ferrari names like Multipla or Leaf.

Bias read (Center): The article presents a balanced view of the Luce's reception in different markets without overtly favoring any particular political stance. It reports on sales figures, design influence, and market reactions without taking a clear ideological position. The focus remains on product performance and市场(

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